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Steal my strategy for easy content curation.

Steal My Checklist For Easy, Engaging Social Media Curation

On this blog, I mostly talk about content creation, but there’s a flip side to that in our social media world: content curation.

Content curation refers to what you share with your readers, and it’s a major psychological trick to use to help them know, like, and trust you.

People share content that makes them look good. They want to share things that make them look smarter, funnier, more inspirational, more attractive. And we as business owners do the same thing. We’re cultivating our brand persona through what we share, and embedding …

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Case Study: Sara Berkes’ Codebook

One of the first people who decided to go through the Voice Identification Process with me was the lovely Sara Berkes of Sara Berkes Creative. I met Sara in the Quiet Power Strategy program and she’s in the process of rebranding her website, so when she reached out to ask if I was offering the VIProcess yet, I offered it to her as a beta client.

Sara felt like her old copy was bland. It wasn’t really her, and it wasn’t helping her stand out from the crowd. …

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What your words say about you

What Do Your Words Say About You? The Science of Brand Voice

Your words matter.

In business — especially online — people get to know us first by what we say. They generate a first impression of us almost immediately.

And if your words aren’t conveying what you want them to, the results can be devastating.

But this isn’t just my opinion; the way words affect us and the people we communicate with is well documented by science, and there are quite a few factors that will determine how people view you based on the words you …

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Why Do You Need a Brand Voice Style Guide?

In a recent interview, I was asked about the bottom line of having a brand voice:

How does defining our voice make us money?

It’s a good question.

I’m a big believer that you shouldn’t be doing things in business just because somebody else says so. You shouldn’t be blogging if you don’t know why you’re blogging. You shouldn’t do an ideal customer/reader profile unless you understand how you’re going to use it. Just doing exercises for the sake of doing them is a waste of time.

So why should you …

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