Blog

What is EPIC Content? (HINT: It Doesn’t Come From a Template)

Can I be totally honest with you?

I am SICK of the word “epic” when it comes to content marketing.

It seems like every content marketing expert out there has one big tip, and that’s to create EPIC content.

Well great!  That sounds awesome!

But how do you actually do that?

That’s where these experts get a little thin on the details.

If you’re interested, I’ve distilled this into a simple, one-page Epic Content Checklist. You can grab it from our free resource library — click here to join.

What is Epic Content?

This is a pretty …

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lacy boggs

Quiet Power Strategy Takeaways

Sometimes you just need to get away…

Last weekend I got to attend Tara Gentile’s Quiet Power Strategy retreat in Portland, OR. Right now, it’s only open to alumnae of her Quiet Power Strategy program — but don’t fret! A little birdie told me that it will be open to the public next year!

(I totally double checked what the proper term for a group of female graduates, and I totally got it right on the first try. Grammar boo-ya.)

More than anything, the retreat solidified for me the fact that I’ve …

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How to blog for a product business

How to Blog for a Product Business: Think Sideways

OK, this week’s WHAT NOT TO DO:

This post showed up in my Tumblr feed as a sponsored post.

At first glance, it’s just a recipe for chicken shawarma, right?

Guess who “dailyfancies.com” is? Fancy Feast.

That’s right. It’s a recipe from a CAT FOOD COMPANY.

This is just… This opens them up so much for ridicule. There are SO MANY JOKES I could make about cat food shawarma. So many. I don’t even know where to start.

When you’re doing a lifestyle blog to go with your product brand, please, PLEASE think very carefully …

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