What’s the best lead magnet for your business?
The answer is: IT DEPENDS!
I often preach the rule that your audience ought to be able to consume and/or use your lead magnet in 10 minutes or less. Cory Huff, however, is the exception to the rule, as he has a massive — and massively useful — tool for his audience that converts really well.
I absolutely LOVE these sorts of examples that break the rules, because they prove that rules are made to be broken! (And they aren’t even really rules — they’re …
Frustrated with webinars?
So are a lot of people these days — business owners and viewers.
Webinars started as a wonderful, unique way to get valuable free training from a person or business online, even if they often included a pitch at the end for a paid product. But they have morphed into more pitch than information, and viewers are getting savvy.
I’ve heard anecdotal reports of webinar attendance and conversion rates dropping like a stone, which is bad news for people who have embraced a sort of “set it and forget it” marketing funnel …
Have you had the experience where people opt-in to something, raise their hand and say they’re interested, but then don’t take action and buy?
Yeah, me too.
Breanne has an answer for that — and it’s about confirming a bias toward action when you’re segmenting your email list. And how she got rid of 90% of her list to do that.
*jaw drop moment amirite?*
If you have questions about how email marketing is working TODAY, how important your email list size is (hint: size doesn’t matter as much as you think), and …
Adrienne Dorison just recently made her way into my sphere of friends and colleagues, but I’m so glad she did! Whip-smart, funny, organized and interesting, Adrienne is a former SCRUM and six-sigma facilitator turned business strategist for online entrepreneurs, and to my way of thinking, she brings a needed dose of REALITY to the online business world.
She’s a big believer that we, as women entrepreneurs, need to get comfortable with our numbers and with making tons of money — and then making a huge impact with that money through a give-back program. …