I see it happen so often: New business owners are all gung-ho to start their blog (or podcast, or YouTube channel) and so they pour their heart and soul (and time and energy) into creating a ton of content.
But then, a few months in, they start to get discouraged. They’re not seeing a lot of traffic or engagement, and they’re definitely not seeing a lot of sales.
And they think, “What am I doing wrong? Maybe this doesn’t work… I should try something else…”
More often than not, that means they switch focus to a …
Ever since I started blogging about blogging for business (how meta can you get??) I’ve attracted a lot of new business owners to my site — and that’s amazing. I think it’s so incredible that you’re already thinking about content marketing for your business!
But I have a secret for you: You may not need a blog or elaborate content marketing …
Recently, I had two different people, in two different forums, ask me, “If you were starting your blog from scratch today, what would you do differently than you did way back when?”
Well, there’s a loaded question! Blogs change. Businesses change. I think I had to make the mistakes, try things out for myself, and write the embarrassing posts in order to get where I am today.
But I think hidden behind that question is a bit of an easier one to answer, which is, “What advice for new business bloggers …
I’ve got a confession to make:
I’m a HUGE nerd.
Maybe that’s not a surprise to you. I’m a word nerd (obviously) and a more traditional nerd (DOCTOR WHO! HARRY POTTER! STAR TREK! X-FILES!), but I’m also a total nerd about content marketing.
So it’s kind of no surprise that one of my first Strategy Session clients told me after I delivered her report, “It’s like you just handed a gourmet recipe to a novice cook.”
I had geeked out a little TOO much. Luckily, a Strategy Session is full service, and …