Many times when I tell someone that I’m a “ghostblogger” and write blogs for other people’s small businesses, their initial reaction is, “You can do that?”
I actually had a fellow small biz owner tell me that outsourcing her blogging and other content creation felt like cheating…
But guess what?
This is an industry secret, that people may not want you to know, but many of the Internet’s biggest names outsource at least some of their content. Neil Patel does it. Many other big names in my industry do it — whether they post it under their own name or not.
And, my clients, who run 6 and 7-figure online businesses, do it (I’d tell you who some of them are, but then I’d have to kill you — because it’s their decision whether or not to reveal that info, not mine).
In other words, outsourcing some or all of your content production, especially as you grow, is a common industry practice.
But how do you do it well?Continue Reading