strengthen your business with a strong brand voice

How to Strengthen Your Business With a Strong Brand Voice

A blogstorm student of mine recently saw big successes with one of her blog posts.  It was an attention post, and it worked! She got loads of attention, comments, shares, and opt-ins.

But the next week, it was back to reality: her next post didn’t land as strongly, didn’t get as many likes and shares. And she felt a wave of disappointment.

What’s the secret to consistent success with blogging? Well, if I knew the exact formula, I’d be a gazillionaire and would sell it to you here for a low, low …

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How I doubled my profits and list with one decision

How I Doubled my Profits and Doubled my List with One Business Decision

On February 9, 2015, I launched this website and this new brand onto the world.

And for me, it was a big deal.

My gross profit for 2015 was nearly double what I earned in 2014.
My email list grew 192% in 2015 after nearly stagnating in 2014. 
My traffic jumped more than 1500% (yup) overnight.  (That was the bump from the launch. It didn’t stay there, but it did stay much higher.)
My average traffic per day jumped 50% over 2014.

For less numbers-oriented wins, I also signed up 3 new VIP ghostblogging clients, two …

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Case Study: Sara Berkes’ Codebook

One of the first people who decided to go through the Voice Identification Process with me was the lovely Sara Berkes of Sara Berkes Creative. I met Sara in the Quiet Power Strategy program and she’s in the process of rebranding her website, so when she reached out to ask if I was offering the VIProcess yet, I offered it to her as a beta client.

Sara felt like her old copy was bland. It wasn’t really her, and it wasn’t helping her stand out from the crowd. Sara …

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What your words say about you

What Do Your Words Say About You? The Science of Brand Voice

Your words matter.

In business — especially online — people get to know us first by what we say. They generate a first impression of us almost immediately. 

And if your words aren’t conveying what you want them to, the results can be devastating.

But this isn’t just my opinion; the way words affect us and the people we communicate with is well documented by science, and there are quite a few factors that will determine how people view you based on the words you …

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