Create a Content Marketing Plan
that Drives More Leads,
More Sales, and More Confidence

Plan Your Editorial Calendar the Way the Pros Do — In Person, In NYC!

With CIA in NYC, we will create a content marketing plan that will support your business goals. Confidently create content faster, more efficiently, and more effectively than you ever dreamed possible.

Create content that gets noticed and makes your business more money.

Save time

Use our proven system to set goals, define metrics, and create an editorial calendar for the next 90 days with expert help and support during our VIP planning day in Midtown, Manhattan!

make money

Stop screaming into the wind and start creating content that actually supports your business goals — plan your content with the sale in mind and even plan out your entire next launch.

Feel confident

Join us in a private group setting for 90 days of goal setting, accountability, and support. Get your questions answered on group coaching calls so that you never feel stuck. 


The short answer? Yes.

But let's face it: Creating new content every single week can be a drag — especially when your content isn't getting the results you were hoping for. 

My clients and I have learned this the hard way.

You can blog ’til you’re blue in the face... and not see a single sale from it.

That can be depressing for anyone!

But what if you could: 

  • Learn to create content that speaks to the right customer with the right message at the right time…
  • Plan out your content well in advance so that you’re never rushed or stuck… 
  • Launch products and services or promotions with confidence… 
  • Get professional support at every turn… 

And it all feels easier, more fun, and more effective than ever before?  Amazing.

Put the power of content marketing to work for your business — and start killing it with content.


ACTUAL view from our planning space!

Create Your Plan — LIVE! — in midtown manhattan

We've booked a gorgeous corner office in a Midtown high rise on Broadway for our VIP planning day. 

Bring yourself and your calendar — we'll bring everything else you need to create a dynamic, successful content calendar for the second quarter!

PLanning day Itinerary:


Doors will open at 8:30am in a beautiful corner office on Broadway in Midtown, Manhattan. (You will receive exact location details and directions after you register.) 


In the morning, we'll define your content goals, choose some valuable metrics to track, and understand our sales cycles. 


We'll break for lunch — we'll let you know the options after you register, closer to the event date. (And we're happy to accommodate your food preferences and needs.) 


For the afternoon, we'll focus on the actual DOING: creating your content calendar for the next 3-6 months. Lacy will answer any questions that arise and even workshop participant calendars. 


We aim to be done by 5pm. Head home to think — or grab a few new friends for drinks first to talk about your marketing plans. 


We've had hundreds of business owners go through the Content Intelligence Academy System. What do our past students think of the process?

I'm a writer by trade, but when it comes to writing for my own business, it always goes on the back burner in favor of client projects. I was frustrated that I couldn't seem to keep a consistent publishing schedule for my business. It helped dedicating an entire day to planning in a structured workshop — it forced me to prioritize my business for a change! It helped me get focused on the right goal for my blog, which has changed dramatically since my business has evolved in the last year.

Jessica Mehring

Horizon Peak Consulting

Kelli Pearson

DONE. I-have-an-editorial-calendar. I HAVE AN EDITORIAL CALENDAR! This feeling alone was so worth it to do CIA!

Priscilla Rovers

Organic Skincare Formulator

It's literally cut through years of me going in circles in just a few minutes. Still shell shocked!

Lisa Zoe Morgan

Divine Femenine Coach

CIA in 90 Days is the fast track to clear, effective content and launch planning. 

CIA is a unique hybrid that combines live expert training, small group coaching, accountability, and support.

CIA (in this case) stands for Content Intelligence Academy, and it’s our proprietary system for creating marketing plans that generate more traffic, more leads, and more sales for businesses. 

We start with a live VIP planning day on March 23, 2020 in Midtown, Manhattan, in which Lacy will lead you through the CIA system for creating a content plan that supports your business goals. We will define goals and metrics for your marketing, brainstorm topic ideas, and build a 90-day editorial calendar around your sales goals. 

At the end of the day, you walk away with a complete content calendar for the next 3-6 months that you and your team can use to produce regular weekly content and/or special launch content.

But the support doesn’t end there! 

After planning day, you have access to a private group for support, accountability, and coaching.

Lacy will also provide coaching and support through three monthly group coaching calls and regular support inside the group. 




Lacy Boggs

In case you don’t know me, I’m Lacy, and I developed this proprietary content planning system to use with the six and seven-figure clients of my content consulting agency. It’s also the same system I’ve used to grow my own business over the past seven years, triple my email list — TWICE — and evolve my business from being a solo freelancer to having a powerhouse 10-woman team. 

In other words, I’m not just the Director of Content Direction Agency — I’m also a power user of this system! 

CIA in 90 Days is the fast track way to implement my system for developing a content strategy — and get my brain on your business and my answers to your questions without working with me one-on-one.


  • 1 group VIP day, March 23, 2020 in Midtown, Manhattan, in which we will brainstorm, plan, and produce your content calendar for the next 90 days. 
    Valued at $3,000
  • Done-for-you templates, worksheets, and swipe files to help create your 90-day content plan. 
    Valued at $399
  • 3 monthly group coaching calls to discuss goals, answer questions, and troubleshoot any issues. 
    Valued at $900
  • Access to our private group where you can interact with Lacy and other like-minded entrepreneurs to get your questions answered as they come up. Lacy will even be available to read and review content.
    Valued at $3,000
Content Upgrades Workshop


  • 4 Advanced Content Workshops including:

    • How to Grow Your List with Joint Venture Webinars

    • How to Grow Your List with Content Upgrades

    • How to Promote your Content (without spending thousands on advertising)

    • NEW! SEO for List Building 

  • LIVE workshop watch parties inside the Facebook group with Lacy to get your questions answered

    All valued at $399


  • Complete access to the DIY version of Content Direction Agency, including all five audio modules, all the worksheets, and the bonus content.
    Valued at $399

  • 201 done-for-you blog post ideas organized into a searchable spreadsheet — so you never wonder what to blog about again!
    Valued at $27

  • 4 bonus guest interviews with transcriptions and worksheets.

  • And lifetime access to the Eyes Only Member Library — with resources on more than 25 additional topics including worksheets, swipe files, video interviews, and exclusive content not available anywhere else.

With all this valuable material, this course and the bonuses are valued at nearly $10,000.

And if you wanted to work with me one-on-one to develop a custom content strategy for your business, well, that service starts at $3,500.

But you can get the same exact system, framework, tools, and ideas I use with my one-on-one  clients, plus my brain on your business for 90 days… 

For just $6,000 


or 2 payments of $750 each.


CIA in 90 Days is perfect for you if:

  • You are located within easy travel distance of Midtown, Manhattan (or would LOVE an excuse to visit the city!)
  • You are a small business owner with a proven successful product or service that gets results for your clients and customers. 
  • You produce blogs, videos, podcasts, live video, articles, social media content, and/or emails to support your business. 
  • You’re planning a launch or promotion in the next two quarters. 
  • You have TONS of content ideas, but struggle to see the big picture and put them into a cohesive marketing plan that drives sales.
  • You feel all over the place trying to produce content for the many different channels and networks your business has a presence on.
  • You’re feeling burned out on content because it feels like it’s all been said and done before.
  • You want to delegate more content tasks to your VA or team, but it’s a hot mess because nobody has a plan to follow. 
  • You want to stand out in your marketplace and become known as a thought leader in your niche.
  • You want to improve your sales funnels, attracting more qualified leads to generate more sales and revenue to grow your business.
  • You dream of hiring someone to take over your marketing for you — but you don’t have the budget to hire a full time marketing person just yet.



You don’t want to be just another voice in all the noise online; you want to make a real contribution with your content. CIA in 90 Days shows you how to make your content stand out and get standing ovations from your audience through guided brainstorming, coaching, and content planning to ensure that every piece of content you create is working as hard for your business as you are. 

Focus your attention on what’s important and you’ll see results.


01 When does it start and how long does it last?

CIA in 90 Days happens in two parts: The first part is our group VIP planning day, which will take place from approximately 9am–4pm on March 23, 2020 in Midtown, Manhattan, NYC. (We’ll send you a full schedule once you’re registered!) On that day, Lacy will guide participants through creating their content marketing plan for the next 90 days — in person.

The second part of the program takes place in our private group for the following 90 days. Inside the group, Lacy will post weekly accountability updates, share additional resources, and be available to answer questions and even review content. In addition, there will be 3 monthly group coaching calls during which you can ask your questions and get answers in real time.

02 What if I can’t attend the VIP planning day, or if I can’t attend the whole thing?

If you can't make it to NYC on March 23, 2020, you'll probably want to wait for another cohort of CIA in 90 Days in the future. Click here to join the waiting list. 

03 I have a product-based business. Will this work for me?

Yes indeedy! The system I teach inside CIA for using content to drive sales works whether you sell physical products, info products, or services and it works whether you use a launch format or have products that are evergreen and available year-round. (In fact, we have experience planning and creating content for a seven-figure product based business, so we know it works!)

04 I’m trying to plan my next launch. Will this help?

Absolutely. You can use our VIP planning day specifically to plan out the content you’ll need for your next launch including a webinar, a challenge, an email course, sales emails, landing pages, sales pages — the lot. You can even get Lacy’s expert opinion on how to structure your launch for maximum sales.

05 I don’t launch — I have an evergreen product or service. Will this work for me?

Yep! In fact, putting the CIA system to work for your content can probably help you drive sales, because we will show you how to use the system to create mini sales cycles with your content — even if you’re selling the same product or service all the time.  

06 I’m a blogger/podcaster/YouTuber/influencer, but I don’t sell my own products or services. Is this for me? 

Unfortunately, no. CIA in 90 Days is specifically for people creating content that supports their own product or services. What you do is a different business model, and we’re not the best fit for you.

07 I haven’t started selling anything for my business yet, but I know I will need content strategy. Is this for me? 

That is up to you; the program was designed for business owners who already have a business and success selling their product or service. However, I understand that some business owners like to have everything ready to go strategically before they launch — so I leave that decision up to you!

08 What's your refund policy?

Because this is a LIVE event, we do not offer any refunds for CIA in 90 Days. However, if you're struggling to implement or see the value of your investment, I encourage you to reach out to me and let me help you. It is always our intention that our students and clients see a VERY positive ROI on their investments, and I would love to help you get there when you choose to work with us!

09 "CIA" — did you do that on purpose?