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The Power of a Plan: How to POWER UP Your Blogging With a Blog Editorial Calendar

Many of the most common worries I hear from people about their business blogs can be solved by one deceptively simple tool: a blog editorial calendar.

“I don’t know what to write about.”
“I’m worried that the topics I’m picking won’t connect with my audience.”
“I want more engagement on my blog.”
“I’ve got readers, but I need to convert them to customers.”

The first and simplest solution I would give a client to any of these problems is this: You need a plan.

Having a strategic plan for your blog is like the magic mushroom …

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5 Unintended Consequences of a Bad Blog Post

It’s 4pm. Your blog post was supposed to go live at 9am.

But you forgot.  Or procrastinated. Or didn’t know what to write about.

Whatever.

It all amounts to the same thing: that at 4pm, you’re frantically scrambling around trying to get something—anything—written so that you don’t have to post a day late or (blog forbid) miss a week of posting. (I may be speaking from experience here.)

Your mouse hovers over the “Publish” button.  A little voice in the back of your head is screaming, “Don’t do it!” But, your schedule…

You publish and …

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The Hierarchy of Audiences in Content Marketing

I used to be bothered by the fact that the number of followers I have on social media and the number of subscribers I have to my email list weren’t the same.

Now it doesn’t bother me at all, because I’ve realized they’re two entirely different audiences, engaging with me at two entirely different levels.

Last week on the New Rainmaker podcast, Brian Clark was talking about “Circles of Belief;” he said that the metaphor of a sales funnel is no longer really apt to new media producers and content marketers, and that he’s …

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Stop Blogging! And the Supremacy of Story

Nobody cares about your business.

Wow, that came out kinda harsh.  But it’s the truth. Nobody cares about your business except you.  And maybe your husband/wife/partner/child/cat who depends on that business to keep them in the lifestyle to which they are accustomed.

Nobody cares about your business, so stop blogging about it already!

“But Lacy,” I hear you whinging through the chambers of the interwebs, “Jenny Shih blogs about her business. And Danielle LaPorte! She talks all the time about what she’s doing with her business. And [insert name of your business superhero …

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