One Calendar to rule them all,
One Calendar to find them,
One Calendar to bring them all
and in the darkness bind them.
(With apologies to J.R.R. Tolkien)
If you’ve been following this blog for any time, you’ll be aware that I’m a big proponent of having an editorial calendar for your blog.
The short version is this: without a plan, you’re just wasting your time writing content that may or may not achieve your goals. WITH a plan, you can customize content to achieve your goals and …
There are lots of ways to create an editorial calendar, and I’m not here to tell you that my way is best. The best editorial calendar is the one you will use!
But if you have created an editorial calendar in the past and it didn’t work for you, or you rarely (OK, never) use it, consider this your troubleshooting guide.
Have you ever written out all the tasks you have to do when it comes to content marketing?
Because it certainly doesn’t end with writing a great blog post — in fact, that’s just the beginning! You’ve got social media updates, creating microcontent, repurposing, promoting… The list goes on and on.
The good news is, you don’t have to do it alone.
One of the major obstacles I have to overcome as a ghostblogger is that people don’t realize how much you can outsource when it comes to …
You’ve spent a lot of time and energy crafting an EPIC post. You’ve spent time researching, maybe reaching out to influencers, writing and rewriting, publishing and promoting this post.
Hopefully when you publish and promote, you get some good buzz happening. Maybe it lasts for a week or so — two if you’re lucky.
Then what?
You spent hours of your time crafting this piece and now… it’s just going to languish on your blog getting buried further and further down, …