In other words, they want their readers to become customers.
But almost nobody brainstorms blog posts from that point of view. Which is kind of bonkers, in my opinion.
In my experience, most small business bloggers are thinking about what they can write about instead of what they can write about that will convince their readers to become customers.
That’s actually a really big distinction.
It’s true: some people reading your blog right now are going to become your customer no matter what you write. It wouldn’t matter if all you did was throw up funny cat gifs and recipes for your favorite brownies, they would still buy from you. Some of them might not even be your mom.
But that’s a finite number of people, and eventually, you will run out.
And what will you do then?
I know that a ton of people think it feels “sleazy” or icky to think or act like a sales person, but let’s be super honest for a second here. Who makes sales? Sales people make sales.
There’s a reason for that.
My best advice for people who want to use their blog to sell, but don’t want to feel like a sales person is to remember this: You are solving a problem for people, and you are helping them by telling them how to solve their problem (with your product or service).
When you approach it from that place of service, “selling” suddenly becomes a lot more palatable. It’s no longer solely about you making money, but about you helping people.
So, the key, then, is to come at your blog from a selling perspective and a helping perspective. Here are five things to think about when brainstorming blog topics that will help convert your readers to customers.
Have I got your juices flowing? There’s more where this came from. If you are interested in learning more about how to come up with blog ideas that actually support your business, plus put them in an editorial calendar so you never have to wonder what to write about next, then I invite you to join Blogstorm 2014: three weeks of brainstorming that will get you ready for the first six months of the year with all your blog posts planned out, strategy about how and why you’re writing them, and catchy, clickable titles already written.
Click here to learn more about Blogstorm 2014, because you’re ready to take your business blog to a whole new level!