![[A black and white photograph of a vintage TV frame sits in nature. There is a rushing river over rocks seen through the open space in the TV where the screen used to be. Across the top of the image is a red banner that says, "Lack of Attention to This "Big Rock" in Your Business is Costing You" - the title of this week's blog post. The Content Direction Agency logo is in the bottom right hand corner.]](https://lacyboggs.com/wp-content/uploads/2021/02/02_22-Blog-Post.jpg)
You’ve probably heard the metaphor.
If you have a container, and you have some sand, pebbles, and big rocks, what order should you add them in order to get the most material into the container?
If you add the sand first, there won’t be any room for the rocks. If you start with the pebbles, you can fill in the crevices with sand, but there won’t be any room for the big rocks.
But if you put the big rocks in first, then you can add the pebbles, and then the sand, to …
I often talk about the benefits of high quality content over a high quantity of content.
But what we don’t always talk about is the time it can take to craft high quality content.
And I’m actually not even talking about the time to write the blog post, record the podcast, shoot the video, or take the perfect IG selfie.
Because of course you can outsource the actual content creation with a service like ours — but the reality is that if you’re truly creating leadership marketing content, you still have to generate …
![[A red banner with this week's blog topic spans across a black and white image of Lacy leaning on her hand over a typewriter. She places one finger on the typewriter as if she is wondering something. In the bottom right hand corner is The Content Direction Agency's logo.]](https://lacyboggs.com/wp-content/uploads/2021/02/02_08-Blog-Post.jpg)
As a bit of a minimalist in my own life (I prefer to call myself an “essentialist” after reading Greg McKeown’s book of the same name), when I picked up Cal Newport’s book, Digital Minimalism, I immediately liked the idea.
In fact, I already practice digital minimalism in some ways:
I don’t have any social media notifications on my phone or my laptop. The only apps that go “ding” are text messages and phone calls. I don’t check email on the weekends — personal or work. I use ad blockers on my …
![[A banner of deep red sprawls across the top of a photo of the famous storm troopers. Along it reads the blog title, "I used AI to Write This Blog (Sort Of). Overlaid in the bottom right hand corner is The Content Direction Agency logo breaking past the margins.]](https://lacyboggs.com/wp-content/uploads/2021/02/02_01-Blog-Post.jpg)
The robots are coming for my job.
Over the past week I saw two different people post about two different websites that use AI (that’s artificial intelligence) to help people write sales copy, social media content, blog posts, emails, and more.
And I — being human and a copywriter — was skeptical.
A few years ago, I tested an AI that said it could actually write you a blog post by itself, and the results were laughable. As in, not just a crummy blog post, but a compilation of words and sentences that …