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Will GDPR Affect Your Content Marketing Efforts?

If you’re not yet aware, the General Data Protection Regulation, or GDPR, is going into effect in the E.U. on May 25th.

This means if you’re located in the E.U., do business with any clients living in the E.U., or even just have people from the E.U. on your mailing list, you need to sit up and pay attention.

In super short layman’s terms, the GDPR aims to give individuals more control over their data and privacy, which means that if you collect any personal data from any person in the E.U., you must …

It Starts With Your Goals

It all comes back to your goals.

When I ask you, what are your goals for your content marketing, your answers are going to determine my suggestions and strategy for you.

If your goal is to build up your list in order to sell something in a few weeks, my suggestions are going to be different than if you want to build up your list to sell something in a few months.

If you want to get people on a sales call with you, my suggestions are going to be different than if …

When Your Business Changes, Bringing Your Audience Along for the Ride

This month, my baby turned seven, and my business turned six.

A lot has changed since 2013:

I don’t change diapers any more.
I work while my baby is at school, instead of while she naps.
I have six team members, instead of doing everything myself.
My logo no longer looks like this:
And I do a lot more than blogging these days.

Every business evolves

I saw a funny comment the other day that if Blockbuster had kept up with the trends, we might “Blockbuster and chill” instead of “Netflix and chill.”

Businesses, like people, have to evolve and …

What Works in My Business

One of the business trends I see happening in my corner of the world is radical transparency, and this week’s content is definitely a move in that direction.

As my friend and mentor Tara Gentile rebrands her Profit. Power. Pursuit. podcast as What Works, she’s inviting past guests to come back and talk about what’s working now in their business — and I was first in the hot seat.

This is a wide-ranging …

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