This week, we celebrate Thanksgiving in the U.S. — a holiday with a hugely problematic history, but a generally nice message buried under the centuries of racism and colonialism.
Also, …
Blog
About Time
“Time is an illusion. Lunchtime doubly so.” — Douglas Adams
Yesterday, I made a three course meal for my family’s dinner. On a weeknight.
I also took my daughter to the pool to swim some practice laps with her, worked, exercised, crocheted a few rows on a project I’m working on (until I ran out of yarn) and read a few chapters of a book.
When I tell people that’s how my days sometimes look (and, believe me, not every day looks like this) they’re often wildly impressed. They wonder how I get …
The 3 Questions You MUST Ask to Build a Strong Content Strategy
Super chuffed to be over at Copyblogger this week with a guest article on the three questions you must ask yourself in order to build a strong content strategy:
As a content strategist, I often hear from business owners who feel like they’ve tried every tactic in the book. Blog posts, podcasting, email marketing, Facebook Live, Instastories, YouTube — you name it, they’ve tried it.
But they haven’t seen the kinds of results they wanted or expected. And so they’ve become frustrated with content marketing altogether.
As we dig deeper, however, …
Marketing For Your Stage of Business
I sponsored an event a couple of weeks ago for people who are already awesome coaches — but want to become better business owners. And I had several people come up to me at the event to tell me that they need to hire me to rewrite their website, that they want to blog to bring in new business, that they need a lead magnet and a content calendar….
And I had to tell several of them that they weren’t ready yet.
Not every strategy is right for every business — …