![[A black and white image of a black woman with a shaved head eating an apple. Her eyes are closed and she is wearing elegant white gloves. She slouches delightfully in an oversized blazer and pearl necklace. Before her lies a feast of fruit including oranges and pomegrenate. There is a tall candle stick on one side of her, and a glass of red wine to the other. A red banner across the top, containing white vintage distressed font reads: "breaking free from the feast of famine business cycle". In the bottom right corner The Content DIrection Agency logo is breaking past the image margins.]](https://lacyboggs.com/wp-content/uploads/2021/01/11_25-Blog-Post.jpg)
In the first year of my business as a ghost blogger, I had my best month ever and my worst month ever back-to-back.
When I told my coach about it (I subscribed to a monthly group coaching call for $12.95 a month!), she asked me how much time I’d spent marketing myself during my best month.
The answer, as it turned out, was “very little” — because I’d been so busy delivering on the work that got me to my best month. And so, naturally, my leads and sales dropped the following …
![[A black and white photograph of a binder with an antique stamp collection inside. Laying on top of the stamps is a magnifying glass. The title of the blog post reads "Are you paying attention to what works in your content?" The Content Direction Agency logo is in the bottom right hand corner.]](https://lacyboggs.com/wp-content/uploads/2021/01/11_18-Blog-Post.jpg)
My friend and colleague, Bushra Azhar, recently wrote a Facebook post that got my brain spinning.
In it she talks about her process of testing content — and then taking the content that works the best and spinning it out into many other things.
Now, this isn’t a new concept — I’ve talked ad nauseum about re-using, recycling, and repurposing content.
But what actually got me thinking is this: very few people actually do this with any sort of science or consistency behind it.
Bushra talks about making a mental note …
![["The Unbearable FOMO of Clubhouse" in red distressed font is overlaid a faded definition of FOMO (the fear of missing out). In the bottom right corner is The Content Direction Agency's logo.]](https://lacyboggs.com/wp-content/uploads/2021/01/01_11-Blog-Post.jpg)
I’m still trying to figure out the lure of Clubhouse, the newest social media app to take the zeitgeist by storm, and so far, what I’ve come up with, is FOMO.
Now, please don’t get me wrong: I’m seeing people I admire and trust extolling the virtues of Clubhouse: that they’re able to listen to people they’d otherwise have to pay to access, that they’re making great connections, that there’s a certain diversity and diverse conversations that are missing from other channels, that the conversations are 🔥.
If you’re in …
![[In a white distressed vintage font the title "2020 Podcast Roundup" is overlaid on a black and white photo of an antique microphone.]](https://lacyboggs.com/wp-content/uploads/2020/12/12_21-Blog-Post.jpg)
One of the marketing initiatives I invested in for 2020 was a podcast-specific PR campaign with Podcast Ally. I talked about why I was choosing to focus on being a guest on podcasts instead of guest posting blogs in a post last year.
It was a great experience and a fun way to add a bunch of podcast appearances to my little “Recent Sightings” carousel here on the blog (see the right sidebar). Plus I find podcasts to be a wonderful way …