Here are the cold hard facts:
Most small businesses aren’t using their email newsletter to their best advantage.
If we take a stroll down memory lane, we might remember that way back in the dear dead days of early websites and blogging, email newsletters — and blogs themselves — were a novelty. We were excited to sign up to hear from businesses and people we wanted to engage with.
Then, automation and marketing tactics took over. Suddenly, we’ve reached a place of serious email overwhelm. Many businesses require an email address to interact with them, and then take advantage of your opt-in by spamming you (there’s just no other word for it) with dozens and dozens of emails that you didn’t actually want to receive in the first place.
A couple of weeks ago, a business owner asked in a group I belong to if she should stop sending emails every week — or give up her newsletter altogether. She said,