Why do some businesses struggle with their message and others don’t?
Why do some social movements take off while others struggle?
Why are some messages infinitely “sticky” and shareable?
Questions for the ages, surely, but my friend and colleague Dr. Michelle Mazur believes she has some of it figured out. She’s the author and creator of 3 Word Rebellion: Create a One-of-a-Kind Message that Grows Your Business into a Movement, and she joined me this week on the Content Debrief to talk about what a 3 word rebellion is — and why you need one.
From a content and copywriting point of view, I can tell you a few things:
- A concise message — like a 3 word rebellion — makes it a thousand times easier to write copy for your website, name your programs and services, create hashtags for your social media, and market yourself effectively.
- As Michelle points out in the video, it also should spawn lots of baby ideas that can be spun off into blog posts — especially when you consider how it sits with people at different stages of customer awareness.
- Although the process of getting to your 3 word rebellion will probably create lots of content ideas for you, you will be able to tie them all back to your central message through your 3 word rebellion.
- And if you have a concise message like this, it becomes that much easier to hire and work with a copywriter or content producer (like us) and have them produce amazing work in your brand voice.
If that all sounds good to you, you’re going to want to grab Michelle’s book and start working on your own 3 word rebellion.
And if you already have an amazing 3 word rebellion happening, but need some help turning it into a solid content strategy that will spread the word and attract your ideal customers — we can help with that. Click here to check it out.