How serious are you about using your blog to grow your business?
Over the last couple of weeks, I’ve been working on debunking the myth that you can’t sell from your blog. (You totally can, you just have to do it right.) Hopefully by now you’re convinced that your blog is an important part of your launch and sales strategy.
But do you actually know how much a blog post is worth to your business? Can you put a number on it? That’s the ROI of a blog post — …
Engaging with you is a privilege.
No, don’t blush — I’m serious!
If I have earned the right to write to you, speak to you, engage your mind for a few moments, and yes, even market to you, that is a privilege. As a content marketer, your attention, your interest, your trust are all extremely valuable to me. Perhaps even more valuable than a sale.
A sale is a single transaction, after all, but what I’m really after is a relationship, and that requires many interactions over …
How much content do you need to actually launch and sell a product?
It’s a big question. Some internet marketers create tens of thousands of words of content to launch a new product. For example, Ramit Sethi once sent 23 emails over more than a month — 17,000+ words — to sell a course.
That’s serious Jedi-level content marketing, there.
But Ramit also has a team to help him — and not every product or launch requires that volume of content to make good sales.
What I see very often …
A student in the private Facebook community for Content Intelligence Academy recently asked about monetizing her blog posts, and shared a link to one she had done as an example. And so I asked her how well it was converting for her — not to be rude, just to gather data to answer her question.
Turns out, when she ran the numbers, it hadn’t converted at all — not a single sale.
Now, I’m not picking on her at all — and she’s not alone. This is a common misconception I see among …