Are you a hero?
Do you swoop in to save the day for your customers?
Can you see through client problems as though you had X-Ray vision?
Are your products a veritable philosopher’s stone, turning even the most mundane objects into gold?
If so, I have bad news for you:
You’re not the hero your customers need right now … even if you’re the one they …
Last week, I got an email from a follower with some questions about whether Content Intelligence Academy was right for her. But here’s what struck me about her email:
I’m just starting a new business, in a field where I have no experience or authority!! It’s just something I’ve dreamed of for years, and so I’m at the beginning of my journey. […] The point is, do you think your course can help me with this or should I wait until I actually have some authority to blog about this?
I wanted …
April and May were absolutely bonkers for me.
I went on four trips in six weeks (one a two-week trip to Florida, including Disney, which is crazy in and of itself), I had a webinar that was so successful it crashed my website, I created all my launch content for Content Intelligence Academy — oh, and I wrote a bestselling ebook.
See? Crazy.
What happened was this: Sometime in April, my mentor Tara Gentile put out a call for people who might be interested in writing a book to come be …
I was doing my books this week, and I stumbled across a startling figure (startling for me anyway):
My content has earned my business more than $23,000 in the first half of 2016.
To me, that’s an amazing figure. That’s more than this business earned in the first year of its inception. If this rate continues apace, I’ll earn more from content this year than I made at my last full-time job.
(To be clear: this is what I’ve earned apart from my 1:1 work, because I don’t really use content to drive sales …