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Revolutionize your business with an editorial calendar

Why a Blog Editorial Calendar Could Revolutionize Your Business

Is your content working for your business?

By that I mean, are you getting the readers you want on your blog? Are your blog posts converting readers into buyers?

How much time do you spend writing your blog post every week? And is that time converting to more dollars for your business?

The sad truth is that for many people reading this, the answer is NO: no, their blog posts aren’t reaching the right eyeballs and converting those readers to customers. And so, QED, no, the time they’re spending on their blog posts …

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what is content marketing?

What IS Content Marketing, Anyway?

One of the biggest mistakes I see business owners make when blogging for their business is confusing blogging with a content marketing strategy.

It’s true that the two are inseparably related, but they’re also different, and it’s an important distinction that too many business owners don’t make.

Knowing the difference means the difference between a business blog that gets nothing but “digital crickets” and one that reaches all the right readers at the right time, generates leads for your business, and ultimately makes you more …

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what a copywriter is not

What a Copywriter is Not

WARNING: RANT AHEAD! POTENTIALLY UNPOPULAR OPINIONS! PROCEED AT YOUR OWN RISK!!

This is a Public Service Announcement:

Your copywriter is not a business …

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Is Your Lead Magnet Working For You?

Is your lead magnet working for you?

Sure, you’re getting some opt-ins, but:

Are the right people opting in (or are you attracting the wrong audience)?
Are your conversion rates as good as they could or should be?
Does your lead magnet prepare people for a sale?

When putting together a content marketing strategy, one of the most important things to consider is your lead magnet, and whether or not it’s actuallyRead More