Over the last few posts, we’ve covered the importance of strategic execution in content marketing, how to define a goal for your content, and the value of understanding your key performance indicators to know if you’re making progress on that goal.
But… Now what?
Once you know where you want to go, how do you actually get …
So far, we’ve established that in order to be successful with content marketing in your business, you need to focus on strategic execution — that sweet spot between strategy and tactics — and that in order to come up with a strategy you can execute on, you must first understand your content marketing goals.
Let’s pretend for a moment that you’ve gotten both those steps down: How will you know if your strategic execution is working as you go along?
The answer is …
Content marketing strategy really comes down to asking yourself one question:
“Does this move me closer to my goal?”
Chasing tactics is all about the next shiny object. If you’re a Harry Potter fan or saw the new “Fantastic Beasts” movie, think of tactics like a Niffler; it’s obsessed with seeking out all the shiny objects it can find and collecting them — to the point where its little pouch is overflowing with treasures. But it doesn’t do anything with any of those shiny objects. They just weigh it down.
Strategy, on the …
What’s standing between you and content that improves your sales?
It could be that you just need to understand and create a framework for your content that will lead people toward a sale.
So I thought I would share a full hour-long training on the subject this week — totally free (and no opt-in!) for the first time …