I’m going to pull an Oprah on you today, and tell you ten things I know for sure about Internet …
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Has Your Marketing Jumped the Shark?
I don’t like scary things.
My dad and my sister loved scary movies, roller coasters, haunted houses — but not me. Ask my husband about the time he tricked me into riding the Indiana Jones ride at Disneyland. (I kept my eyes tight shut the entire time!)
But last year I got sucked into watching Stranger Things on Netflix. It started out as more of a mystery than a horror, and it’s not super gross and gory, so I got sucked in. But I did find myself getting more and more anxious …
Secrets of How to Outsource Content Writing (So Your Readers Never Know!)
Many times when I tell someone that I’m a “ghostblogger” and write blogs for other people’s small businesses, their initial reaction is, “You can do that?”
I actually had a fellow small biz owner tell me that outsourcing her blogging and other content creation felt like cheating…
But guess what?
This is an industry secret, that people may not want you to know, but many of the Internet’s biggest names outsource at least some of their content. Neil Patel does it. Many other big names in my industry do it — whether they post it …
4 Reasons Your Blog Might Not Be Working to Support Your Business
I see it happen so often: New business owners are all gung-ho to start their blog (or podcast, or YouTube channel) and so they pour their heart and soul (and time and energy) into creating a ton of content.
But then, a few months in, they start to get discouraged. They’re not seeing a lot of traffic or engagement, and they’re definitely not seeing a lot of sales.
And they think, “What am I doing wrong? Maybe this doesn’t work… I should try something else…”
More often than not, that means they switch focus to a …