I was chatting with a potential client recently, and he flat out told me, “I suck at writing.”

Now, I’m betting that’s not objectively true. He has a lot of formal education under his belt — and I’m guessing that he couldn’t possibly have gotten those upper level degrees without SOME writing skills. 

But what he’s probably saying is that he feels like he “sucks” at the kind of less formal, more conversational tone that most content marketing is written in. (Like this blog! Hello!) 

I also had a couple of clients ask …

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I talk a lot on this blog about how to create content that actually makes an impact for your business. But once you’ve been blogging for a while, how can you tell whether or not your new strategy is working for you?

You could go with your gut, but a smarter way would be to actually look at the numbers.

The best way to get a 30,000 foot view of how your content is doing is to conduct a blog audit — and it’s not as hard or complicated as it …

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