Because they (allegedly) allowed a foreign company to steal personal data and thereby (potentially) influence the outcome of an important national election, Facebook is in a bit of a pickle.
The hashtag #deletefacebook has been trending. Of course, I don’t personally think very many people will follow it up with any action, but it does beg the question:
If Facebook were to fall from favor with your audience of potential clients tomorrow, would you have a Plan …
A question I get frequently asked is whether or not blogging is still “worth it” as a marketing activity.
Because, let’s face it: blogging requires a lot of time and effort, and there are a lot of other marketing strategies that seem to get faster, bigger results. It’s easy to be swayed by the newest, shiniest object in a marketing toolbox when blogging seems kinda old, rusty, and dinged up.
But is it still a useful tool in the age of Facebook Live, Instagram stories and Snapchat?
What is your goal?
I know y’all are …
Have you noticed how many podcasts are springing up around you?
New shows are coming out constantly, because podcasters have discovered something important — when someone spends 45 minutes+ listening to you share your passion and expertise, they tend to become big supporters of your work.
Podcast fans are among the most engaged and motivated audience out there, which is why more companies and thought leaders have made tapping into them a big priority for their content and outreach strategy.
As I’ve mentioned, I’m focusing on being on more podcasts this year …
Podcasts are incredibly popular right now — but are they effective?
The answer (as always) is: it depends. It depends on your business, your goals, and the podcast itself.
But too often — like many of the popular trends in content marketing — people rush in to podcasting or being interviewed on podcasts without a clear understanding of how that technique will actually get them business.
There’s something to be said for brand awareness, but for most of us, our first goal in marketing of any kind is to drive sales. Yet we treat …