Many, many years ago, I had a terrible boss. 

Remember that book/movie “The Devil Wears Prada”? She was like that, but without the redemptive story arc.

And one of her favorite phrases to say to me when I didn’t somehow psychically anticipate her every need was, “This isn’t a good use of my time.” 

At that time of my young life, it drove me crazy. I thought she was just an entitled asshole who liked lording her power over me. And… she was. 😉

But at some point you get it.

When people start taking advantage …

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At the Run Like Clockwork event a few weeks ago, Mike Michalowicz had us do an interesting exercise to try to identify our most important role in our business.

He asked us to write out several roles on sticky notes, and then one by one, we were told to eliminate those roles — not delegate them or train someone else, but completely eliminate them — until there was only one role left.

Believe me, there was a lot of internal debate and hand-wringing going on for a lot of people!

When it came …

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“I do a 15-20 minute video broadcast that I pay to have transcribed for them, provide all the content direction, find all the links and ask my community for input and feedback to be quoted…. aka all the research. Then I provide clarifying feedback for them to rework the content when it’s not hitting home and I’m still not jazzed by the outcome.”

This is what my colleague told me when she was talking about outsourcing her content. She is paying a pretty penny for someone to help her and take …

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