Yeah, OK. I realize it’s the end of February.
I’m a little late to the game with my 2019 content marketing predictions. But we’ve still got 10 months of 2019 as I’m writing this, so I feel like it’s still valid to talk about what I see happening in the industry.
And maybe more importantly, I got inspired to write this post because a lot of the advice I saw floating around was really geared toward bigger businesses, bigger brands, and I want to share what I see as being most important …
How do you play bigger when you’re a one (wo)man show? How do you confidently say yes to an opportunity without drowning in the added work?
That was the dilemma my friend Michelle Fifis found herself in late last year. Owner of the Pattern Observer website and the Textile Design Lab for textile designers, Michelle was offered a partnership opportunity with a trade show in her industry. They were looking for someone to write their newsletter, improve the connection with their current audience and reach out to new designers in the industry.
She …
Let’s play a game.
Imagine you’re in a position to hire your dream content team to outsource some or all of your content marketing…
Who do you hire?
OK, I don’t mean the person, necessarily, but what are the roles you need to hire?
The answer is… it depends! It depends on what you need and the skills of the people you hire. But I thought it would be helpful to talk about some of the roles you might want to …
Hey, guess what?
NOBODY’S PERFECT.
And thank goodness, too, because how boring would that be?
But here’s the rub: We often expect ourselves and our work to be perfect.
Like, say, a blog post for …