Over the last two weeks, I’ve had two calls with two different people — who have totally different business models — both of whom seemed to be looking for permission NOT to have an email list or do a lot of promotion/drive a lot of traffic to their websites.
One needs to drive a lot of traffic, but doesn’t need an email list. The other doesn’t need a lot of traffic right now, but I recommended she start building an email list to use in the future.
It’s a question of business …
If you’ve spent ANY time in online marketing circles, you’ve heard of a marketing “funnel.”
But most online marketing funnels aren’t like the funnel you might use to pour water into a jug or glitter into a little jar. For a funnel to work in real life, it has to be solid — but online marketing funnels are full of holes!
Whenever I have the “numbers conversation” with a client, we talk about how you might only get 1 percent of the total people that see your offer to buy. That’s considered …
They say that relationships start to wane at around the seven-year mark.
There’s actual empirical data that shows that, over the last century or so, the median duration of a marriage was around seven years. There was even a short-lived political platform that suggested that marriages should last only seven years by default and that couples should have to renew their vows every seven years to continue.
So maybe it makes sense that I notice that business owners tend to get that seven-year itch, too.
(Because what is a business if not a …
I was discussing my numbers with my accountant recently, and she noted that I don’t spend a lot of money on marketing. “If I could figure out where to spend money that would consistently send good leads my way, I would throw money at it,” I told her. Most of our business comes from referrals, which is amazing, but not very predictable; another good chunk comes from SEO, people searching and finding us via Google, but again, it’s not as predictable as I’d like. I’ve experimented with several other marketing …