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Trend: Get in the Room Where it Happens

I like to hang out with smart people.

In my nearly eight years in business, I’ve gotten in the habit of intentionally surrounding myself with smart people, online and off, through programs, masterminds, online forums and groups, and even the occasional coffee chat. In fact, if I can help it, I never want to be the “smartest person in the room” on any given subject (unless I’m the one teaching).

I learned that a long time ago in peer writing groups; if I was in a group with writers who were all …

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3 Questions About Successful Content Marketing

Recently, a woman in a business forum I belong to asked three very important questions about content marketing. I answered them for her there, and then asked her permission to share the questions and my answers for you here because I think these are the kinds of universal questions many business owners have, but may struggle to articulate — or be afraid to …

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In the Past 10 Years…

Ten years ago, I was unemployed, afraid, and totally uncertain about my future.

In January 2009, I was laid off from my job as the editor of several city travel guide magazines.

It was a huge shock. I had just won a company-wide award for “best publication.” I had just had a big meeting with the CEO, talking about my ideas for the future of my accounts. I had just gotten great reviews from my manager and from my clients. The company had just moved into a big, beautiful new office space …

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Content Considerations for Each Stage of Business

At an event I attended recently, Greg Hickman shared what he called a Growth Ladder. It’s basically a chart of the problems, areas of focus, and team size for businesses at different levels.

What I found most interesting about this chart was seeing how certain marketing services fit in at different levels of business. So often, I see businesses trying to jump ahead in complexity in their marketing efforts unnecessarily.

For example, I was working with a new business recently on their home page copy, and the first and largest call …

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