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Chasing Likes? Why You Shouldn’t Mistake “Likes” for Influence

Engagement is the holy grail of content marketing. But it may not always be what we think.

I remember hearing an influencer say that her “metric” when writing posts was that she wanted someone to comment and say:

👆THIS! 👆

If she got a comment like that (or more than one) she knew she’d done her job.

She measured her success by engagement — but not just any old engagement, not just views or likes, but an expression from someone that she had touched them, that she’d touched a nerve, that she’d touched something …

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5 Steps to Build Consistency With Your Content Marketing

When I ask what people struggle with most with content marketing CONSISTENCY is always one of the top challenges people name.

People always want me to tell them how often they should be blogging, how long their blogs should be, how often they should email their list, how much they should be posting to social media…

And I think the REAL question they want to ask is,

“What’s the minimum I can get away with?”

But that’s the wrong question.

I’m NOT going to tell you exactly how many …

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Silence Is Deadly for Your Business

Silence is deadly for your business.

I learned this the hard way when I was getting started in my own business. I was just a few months into my business and I was seeing success for the first time. I had my best month ever and I was flying high! And then I had my worst month ever.

I had a business coach at the time and on our group coaching call, I asked her why she thought I’d seen this huge swing. She asked me, “How much marketing were you doing during …

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The Elephant In the Room: You Don’t Have to Write Your Own Blog Posts

As I spoke, her eyes got wider and wider in amazement and disbelief.

“You can do that?” she said in an awed whisper. “But isn’t that like… cheating?”

“Not at all,” I responded with a bit of a forced smile. “Loads of businesses hire a writer to help them write their blog posts.”

When I got started in this line of work, calling myself a ghostblogger, that was the reaction of many of my potential clients.

Even today, the idea that you might hire a copywriter to write your website copy, or some emails for …

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