The Client:

Run Like Clockwork (RLC) is the training company based on Mike Michaelowtiz’s book, Clockwork. Mike partnered with Adrienne Dorison, a world-class efficiency consultant for small businesses to research and write much of the book and create the training program. Adrienne’s signature program is the Run Like Clockwork Accelerator: a 12-week training program that helps small business owners achieve a business that runs “like clockwork” without them — so that they can take a four-week vacation completely unplugged from the business.

The Problem:

In the third quarter of 2019, Adrienne began …

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The Client

Brigitte Lyons is the founder of Podcast Ally, a PR firm that specializes in getting clients booked on podcasts.

The Problem

Brigitte was transitioning her business from a more standard PR firm (B Think Forward) to a podcast-focused PR firm, and had been “beta testing” her new podcast PR offer behind the scenes with a few initial clients. She was ready to tell her audience and the world that Podcast Ally was open for business — but during her transition, she had pretty much stopped communicating with her existing audience.

No …

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Just for fun, I thought I’d go back and tally up how many words I wrote for a launch I supported at the end of 2019. It added up to be something like this:

Sales page 6,200 words
Challenge landing page 450 words
Affiliate information 2,000
Challenge video outlines 3,000
Webinar landing page 300 words
Upsell/downsell page 1,000 words
7 upsell emails 4,000 words
6 downsell emails 3,700 words
46 challenge and launch emails 20,158 words

That’s more than 40,000 words to support ONE launch.

This launch was extremely profitable (something around the neighborhood of 80% profit rate). They brought in …

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