Ace Stone, Marketing Detective
and The Case of the Missing Content
Launching June 15, 2022
For media inquiries, please contact Emily Tracy at firstname.lastname@example.org or Natalee Branham at email@example.com.
Follow the adventures of Ace Stone, Marketing Detective as she bamboozles bad guys and detects dastardly deeds in the marketing industry. In “The Case of the Missing Content,” marketing detective Ace Stone and her assistant Olympia Werke are hired by influencer Sienna Wonderly to find her “missing content.” As the mystery unfolds, it turns out that Sienna isn’t the only person searching for the Missing Content — Ace’s dastardly foe, Rex Hackshaw, has returned from the dead and is hot on the trail of the Missing Content with his henchmen. They say anyone with this content can turn a launch into gold, and these shady marketers are willing to do just about anything to get their hands on it…
About the Podcast:
Ace Stone, Marketing Detective is a fully scripted and produced fictional story about crack marketing detective Ace Stone. In this season, Ace and her assistant Olympia Werke are hired by influencer Sienna Wonderly to find her “missing content.” As the mystery unfolds, it turns out that Sienna isn’t the only person searching for the content — Ace’s dastardly foe, Rex Hackshaw, and a cast of other misfit characters also want to get their hands on it.
The story is a fun, tongue-in-cheek look at content marketing, shady marketers, and suspicious marketing techniques. Each episode is “sponsored” by a copywriting technique or tool. Inspired by Dick Tracy, The Maltese Falcon, and the creator’s own experiences in the online marketing industry, Ace Stone, Marketing Detective is a fun new take on a business podcast that proves that business and marketing can be playful and fun.
Writer and producer, Lacy Boggs, believes that content marketing should be thought-provoking, innovative, and fun. She dreamed up the idea for a radio play-style podcast because it fit with the company’s noir-inspired detective agency branding. After listening to a few episodes of Dick Tracy for inspiration, she started writing and Ace Stone was born.
Ace Stone, Marketing Detective and the Case of the Missing Content was produced by The Content Direction Agency in cooperation with the NextWave Radio Network.
About The Content Direction Agency:
The Content Direction Agency is a boutique content marketing agency focused on helping small business owners with the content BETWEEN launches that helps businesses grow, nurture, and prime their audience to say “Hell yes!” before they ever see an offer.
For more than 10 years, The Content Direction Agency has served hundreds of small businesses with strategy and done-for-you content writing to create fantastic, engaging content so that the business owner doesn’t have to. We offer strategy consultations, content-writing retainers, and copywriting packages for all types of businesses with an online presence.
About Lacy Boggs:
Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, “Make a Killing With Content,” and the director of The Content Direction Agency. She is also the writer and producer of Ace Stone, Marketing Detective, and stars as Ace Stone. While getting her bachelor’s degree in moving image arts, Lacy fell in love with the golden age of Hollywood and especially noir detective films, which have informed her marketing agency’s branding as well as the tone and style of Ace Stone, Marketing Detective.
- Creating a Fiction Podcast for a Real Business
Lacy (and her director, Joe Cucinotti if you like) can speak to the creative process and project management process of creating a fiction podcast from idea to finished project, including: how she came up with the idea, writing the scripts, hiring the director, casting the characters, recording the episodes, finding an editor, and launching the podcast.
- Think Sideways: How to Stand Out in a Crowded Content Feed
The key to getting your content to stand out for your small business isn’t about creating more content, it’s about creating something different. Content that gets noticed (instead of lost in the scroll) is bold, daring, innovative, and unusual. Lacy believes that every business can find a creative angle for their content that will help them stand out and get noticed by potential customers.
- The Power of Top of Mind Marketing
How does a fictional radio show like Ace Stone work to market Lacy’s business? It’s called top of mind marketing, and it’s about ensuring that your business is the first one people think of in your industry. By creating a fun, entertaining, compelling podcast — with “ads” included that plug her business, Lacy is building relationships and goodwill with listeners who might be potential customers.
Art & Resources:
- Podcast page link
- Downloadable graphics, audiogram videos, reels, and other social media assets
- Podcast Cover graphic
Copy-and-Paste social media blurbs:
OMG! My friend Lacy has just launched a new marketing podcast that’s like nothing I’ve ever heard before! It’s called “Ace Stone, Marketing Detective” and it’s like an old-timey radio play — a FICTION story poking fun at marketing and marketers. You just have to listen to believe it. It’s SO FUN. Check it out!
Haha! Do you like mysteries? Do you like marketing? Then have I got the podcast rec for you! My friend Lacy, of The Content Direction Agency, has just launched a fiction podcast called “Ace Stone, Marketing Detective and the Case of the Missing Content.” It’s a fully scripted fiction podcast — with actors and sound effects and everything! — about some shady marketers and some missing content. It’s so fun. Check it out!
Podcast rec! My friend Lacy of The Content Direction Agency just released her new podcast — and it is like no business podcast you’ve ever heard before. It’s a fiction mystery story about a group of shady marketers and a “missing” content funnel. The first three episodes have just dropped — you’ve got to check this out.
Need something new to listen to? Check out this new podcast, “Ace Stone, Marketing Detective and The Case of the Missing Content.”
Where are my true crime podcast people? OK, so this one isn’t TRUE crime, but it’s so much fun! My friend Lacy just released her new podcast, “Ace Stone, Marketing Detective” and it’s a funny mystery poking fun at the online marketing industry.
A Thoroughly Original Idea
This is a thoroughly original idea from Lacy Boggs. If you've ever been involved in the marketing industry you'll enjoy this lampooning of the many ridiculous aspects of the online marketing world.
Shaking Up the Marketing World
Fun new podcast. She is shaking up the marketing world with this one.
Ain't a Typical Podcast
[Content Direction Agency] is making some seriously cool sh!t right now. This ain't a typical podcast!
as Ace Stone
as Olympia Werke
as Rex Hackshaw
as Sienna Wonderly
as Christopher Duluth
as Brad the Bro
as Danielle the Assistant
as Dick Lovegood
and Jessica Mehring
Tara Parks Jenkins
and Joe Cucinotti
Did you know…
The Content Direction Agency are some of the good guys in the marketing world? That’s right! Ace Stone trusts them to help citizen business owners — like yourself! — create sterling custom marketing plans and done-for-you content writing that doesn’t swindle, cheat, or bamboozle your audience.