Powerful content gets powerful results.

It’s a full time job to try to get your small business noticed online because the algorithms are not in our favor, we don’t have the same resources as bigger businesses, and social media wants us to be on a never-ending hamster wheel of content creation just to throw us a few crumbs of visibility and engagement.

But what if you could stand out on the value of your ideas instead of the loudness of your voice?

Let’s build a different way to position and market your business so that you get noticed (and PAID) for your big ideas.

My work explores how content marketing online is changing and how a new type of content strategy is necessary for small businesses to get noticed and be successful.

The widely held understanding of how to market your business online is committed to keeping you stuck on a never-ending cycle of content creation.

I’m working to share a new approach to creating less content more strategically, positioning you as a thought leader, and rooted in your biggest, boldest ideas.

 

Your mission, should you choose to accept it…

 

Check Us Out

    • NO. 1
    • READ

    Read the bestselling book

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    • NO. 2
    • LISTEN

    Listen to the podcast

    • NO. 3
    • IMPLEMENT

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Recent Posts

  • Content is the Solution and the Problem: Solving the Content Paradox for Micro Businesses

    The very thing most micro business owners believe will solve their marketing problems — creating more content — is actually holding them back from success.

    Content is the solution and the problem.

    As a micro business owner or solopreneur, you have a big idea. That’s almost certainly why you started your business.

     

    But sometimes, it can be hard to communicate that big idea to your favorite customers.

     

    Maybe you find that people don’t really understand what you do until after they work with you.

     

    Maybe you struggle to articulate what you do and how you …

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  • 3 Things to Consider Before Creating a Content Strategy for Your Business

    Ready to plan out your next few blog posts? STOP RIGHT THERE! Don’t write another word until you know these three things you should consider before creating your blog content …

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  • Identify Your Blog Blocks and Stop Your Lead Leaks with a Content Web

    If you’ve been in the online business world for more than a minute, I’m sure you’ve heard of a content funnel.

    It typically looks like this:

    You start with a piece of content that is interesting to your ideal customer
    the call to action from that piece of content is to opt-in for a free resource
    then they get into an email automation or a landing page that delivers the resource and explains the paid offer, with a call to action to learn more
    which directs them either to a sales page or a sales …

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  • content upcycling for business

    Your Old Marketing Content is Costing Your Business Money — Here’s How to Fix It

    According to a survey conducted by ReferralRock, 94% of the expert marketers surveyed repurpose their content — do you?

    Repurposed content saves time and money over creating all new content, serves up a higher ROI, and sends more leads and traffic to your business. You can use content you already have to create engaging, evergreen blog articles that will get you more traffic and leads to your business.

    But let’s be real: it can feel like a real time suck and a hassle.

    UNLESS you use my Upcycle Workflow that turns content …

    Read More