Powerful content gets powerful results.

Get known to get paid.

Online business runs on content, but it’s gotten harder and harder to get noticed.

(This ain’t the 2010’s golden age of free organic traffic anymore!)

The key to getting noticed — and getting paid — with content is writing about your unique vision with a strong voice to create deep understanding and buy-in from your potential customers.

And you can achieve this with just a few tweaks to how you’re creating and sharing content today.

For the past dozen years, I’ve helped hundreds of small business owners create literally billions of words of content that resulted in millions of dollars of revenue; and over time, I noticed the difference between people whose content and message got noticed and those who remained unknown.

In other words, the difference between thought havers and thought leaders.

But I was starting to burn out.

I had a small content agency that was super successful on paper, but I was exhausted. And when the leads started drying up, I decided to shut everything down and start over. This time, I am going to do things my way.

I decided to build a lean, content-first business — and teach others to do the same.

I’ve taken my decade+ of marketing experience and award-winning writing skills and used it to develop the Content to Clients framework to help you identify your most powerful thought leadership ideas that set you apart; test and validate them quickly (and profitably) with a magnetized offer; and then turn the best ideas into a lean, profitable client-attraction funnel to get you known and paid for your best ideas.

And I believe that marketing support shouldn’t only be available to bigger businesses that have already hit seven figures. That’s why I created the Thought Leader Lab, where solopreneurs and micro business owners can get gold-standard marketing support at an affordable price and as part of a supportive community.

Your mission, should you choose to accept it…

Have more fun with your marketing.

If you want to make bank with your business, marketing is a necessity.

But it doesn’t have to be a drag, doll.

We help solopreneurs and micro business owners create content strategy that feels like a playground for your thought leadership.

Create content that attracts clients and puts a spotlight on you in a noisy industry.

Check Us Out

    • NO. 1
    • READ

    Read the bestselling book

    Lacy looks over the top of a copy of her book

    • NO. 2
    • LISTEN

    Listen to the podcast

    • NO. 3
    • IMPLEMENT

    DIY with our signature system

Recent Posts

  • Content is the Solution and the Problem: Solving the Content Paradox for Micro Businesses

    The very thing most micro business owners believe will solve their marketing problems — creating more content — is actually holding them back from success.

    Content is the solution and the problem.

    As a micro business owner or solopreneur, you have a big idea. That’s almost certainly why you started your business.

     

    But sometimes, it can be hard to communicate that big idea to your favorite customers.

     

    Maybe you find that people don’t really understand what you do until after they work with you.

     

    Maybe you struggle to articulate what you do and how you …

    Read More

  • 3 Things to Consider Before Creating a Content Strategy for Your Business

    Ready to plan out your next few blog posts? STOP RIGHT THERE! Don’t write another word until you know these three things you should consider before creating your blog content …

    Read More

  • Identify Your Blog Blocks and Stop Your Lead Leaks with a Content Web

    If you’ve been in the online business world for more than a minute, I’m sure you’ve heard of a content funnel.

    It typically looks like this:

    You start with a piece of content that is interesting to your ideal customer
    the call to action from that piece of content is to opt-in for a free resource
    then they get into an email automation or a landing page that delivers the resource and explains the paid offer, with a call to action to learn more
    which directs them either to a sales page or a sales …

    Read More

  • content upcycling for business

    Your Old Marketing Content is Costing Your Business Money — Here’s How to Fix It

    According to a survey conducted by ReferralRock, 94% of the expert marketers surveyed repurpose their content — do you?

    Repurposed content saves time and money over creating all new content, serves up a higher ROI, and sends more leads and traffic to your business. You can use content you already have to create engaging, evergreen blog articles that will get you more traffic and leads to your business.

    But let’s be real: it can feel like a real time suck and a hassle.

    UNLESS you use my Upcycle Workflow that turns content …

    Read More