Burn the content calendar. Build a body of work.
You don’t need more content. You need more clarity of signal.
If the usual “just be consistent” advice has left you feeling burned out and invisible — this is your invitation to burn it all down and build something better.
✋ Stop me if this sounds familiar...
You started your business to make an impact — but somewhere along the way, content marketing turned into a full-time job you hate.
You’ve tried content calendars, trending audio, Canva templates, ChatGPT prompts, and a dozen other plug-and-play “solutions” that promised to make it easier to show up online…
…And you’re still stuck staring at the blinking cursor, wondering why none of it feels right.
You’re not broken.
The system is.
There’s a better way.
What if you could stop chasing meaningless visibility and start creating a body of work that naturally attracts the right people?
This isn’t about hustle. It’s about clarity.
The Anti Content Calendar is a 5-day rebellion against marketing that drains your energy, dilutes your message, and makes you feel like you’re shouting into the void.
Instead, you’ll learn how to:
- Find the signal in your message and cut out the noise
- Create “Anchor” content that builds your authority and trust over time
- Echo your best ideas across platforms without repeating yourself
- Design a content rhythm that works with your energy — not against it
- Build your own system (not a schedule) for sustainable, aligned marketing
You’ll walk away with your first few Anchor ideas — and a way to use them that won’t burn you out.
Here’s what’s inside the 5-day course:
Day 1: Burn the Calendar
Why traditional content calendars fail — and what to do instead.
(Spoiler: it’s not about doing nothing, it’s about doing what matters.)
Day 2: Anchor vs. Echo
How to identify the content that builds trust, authority, and traction — and stop wasting time on posts that do nothing.
Day 3: Resonance Rhythm
Discover your natural content creation flow so you can create from alignment, not obligation.
Day 4: Compost Bins & Menus
Create your flexible, infinitely customizable system for managing ideas and choosing what to post.
Day 5: Building a Body of Work
Shift from chasing short-term engagement to creating long-term resonance — so your content becomes legacy, not just labor.
Includes:
- 5 in-depth emails with real talk + strategic insight
- Fillable worksheets + journaling prompts to take action immediately
- A fresh way of looking at marketing that might change everything
(Psst… there’s an optional $97 upgrade if you want all the tools to go deeper with my full 5-Star Content System. Totally optional. Zero pressure. You’ll get tons of value from the free course)
This is for you if…
- You’re a coach, consultant, or creative service provider with big ideas that don’t fit in a reel
- You’ve been burned by “just post every day” content advice
- You want to create less, but better — and have it mean something
- You’re craving marketing that feels like leadership, not obligation
- You secretly (or not so secretly) want to be known for what you stand for
Who am I to teach this?
I’m Lacy Boggs — a content strategist with 10+ years of experience helping small business owners communicate big ideas. I’ve written hundreds of content calendars (and watched most of them get abandoned).
This course is everything I wish I’d told my clients sooner:
You don’t need to perform to be successful.
You need to get clear on your signal — and trust it’s enough.
❓FAQ — aka: Let’s Address the Real Talk
Awesome! If it’s working for you, keep doing your thing. This course is for folks who tried traditional calendars and still feel like they’re stuck on a hamster wheel. You don’t need to fix what isn’t broken — but if you’re burned out, uninspired, or constantly ghosting your own content plan? You’re in the right place.
Only if what you’re posting is worth being consistent about.
Posting consistently bland, off-brand, or just-checking-the-box content actually trains your audience to ignore you. In this course, you’ll learn how to post content that matters — which means it can land harder and last longer, even if you post less.
If you’ve ever disagreed with a “should” in your industry or thought “I’d do this differently…” — congrats, you’ve got the seed of a big idea. This course is designed to help you uncover your thought leadership, even if you’re not sure you have any yet.
Batching is a tactic. This is a philosophy shift.
The Anti Content Calendar teaches you how to build a system rooted in your own energy, ideas, and creative flow — not a pre-fab plan that assumes you're a content machine. It’s not about creating more efficiently. It’s about creating intentionally.
This isn’t homework — it’s a permission slip. Even if you only read Day 1, you’ll get a powerful mindset shift. And if you come back to it later? The emails and worksheets will be waiting when you’re ready.
The Anti Content Calendar teaches you how to build a system rooted in your own energy, ideas, and creative flow — not a pre-fab plan that assumes you're a content machine. It’s not about creating more efficiently. It’s about creating intentionally.
Nope. I’m not here to give you more rules to follow.
I’m here to help you unfollow the ones that don’t serve you.
This course gives you frameworks and reflection tools — not formulas. You’ll create a custom approach based on your actual strengths, ideas, and capacity. The only “rule” is that your content should feel like you.
Ready to burn it down and build something better?
Sign up below to start the 5-day Anti Content Calendar course and start creating marketing that actually matters.
Your voice matters more than your views.
Let’s build a body of work that proves it.