There’s a lady in one of my circles of acquaintances who is absolutely rocking her business right now. And what does she do? She’s a copywriter. Just like me. (We have totally different niches, but we’re both wordsmiths.)
She’s making a TON of money. Her business is rocking, her list is growing, her blog posts are getting a TON of comments.
Oh, and she’s also SUPER skinny and cute and lives in a really fun place.
Can you say jealous?? That green-eyed monster was really rearing its big ugly head at me whenever I would see something from her pop up in my Facebook feed.
But I saw it for what it was pretty quickly, and I wanted to turn that negative energy around on its head pronto. I sent a message out into the universe congratulating her on her success, and thanking that same universe for giving me such a great example of what’s possible.
And then I got down to BUSINESS—the business of giving myself mad props.
Because you know what? I’m pretty special, too.
My business is growing—I’ve already met my sales goals for this month!
I am practically EXPLODING with ideas about what the next phase of my biz is going to be. (Want to be the first to know? Be SURE to sign up for my newsletter. A little birdie told me I might be offering FREE beta testing!)
And—well, I’m pretty cute, and I live in a fun place, too! 😉
What makes you stand out from the crowd? Your USP.
This week, I want you to take a page from my playbook and make a list of what makes YOU awesome—especially compared to your competitors. What sets you apart?
Write a blog post that highlights your unique qualities (HINT: this is what business peeps call your “unique selling position”). And remember! All marketing is storytelling, and this is storytelling at its finest. Here are some ideas to get you started:
- What are you really selling? There’s an old adage for copywriters that says, “You’re not selling grass seed, you’re selling green lawns.” You might be a weight loss coach, but what you’re actually selling is a better body image.
- What does everyone else do—that you don’t do? The classic example here is contractors who guarantee that they will be on time, because everyone hates waiting around in that “four hour window” for a service person to show up.
- What do you specialize in? A particular location? A particular type of person? (HINT: this is your niche and your ideal customer!)
- What’s your metaphor? I met a woman at a networking event who told us she was the belly dancer of copywriting—she made your words dance and sing. I loved it just because it’s so memorable! A new client of mine is a personal creative director. LOVE IT.
- Who are you in your business? Face it, doll, there’s no one quite like you! So bringing some personality to your business (and your blog) can really set you apart.
What’s your special sauce? Leave me a comment below and tell me what sets you apart from your competition!