{Blogspiration: Small Business Blog Topic} Who is Your Arch Enemy?


Find your enemy for a great small business blog topic.
Find your enemy for a great small business blog topic.

Every hero has one.

An arch nemesis.  The Goliath to your David.  The Lex Luthor to your Superman.  The Spy to your Spy.

You’re the hero of your small business, so who’s your arch enemy?

Blogspiration: Who is your arch enemy?

OK, I’m not saying that you have a person who is your arch enemy (and even if you do, it might not be the best idea to blog about that person—libel and all).  Your arch enemy isn’t even necessarily your competition.  But every industry has its naysayers, someone or some group who views things differently.

Figure out who that person or group is for your business, and you’ve struck blogging gold.

Why?

Because people reading your blog will likely belong to your camp—as opposed to your arch enemy’s camp—and they’ll agree with you when you call the enemy out.  You’ll be setting up a controversy—but not really, because your readers will already agree with you.  You’ll be asking them to pick sides when they’re already on your side.

Click to Tweet: Ask your readers to pick a side (when they’re already on your side!)

Leverage the in-group bias for this small business blog topic.

Call out your arch enemy and show your readers exactly why he’s in the wrong; as long as you pick carefully, it will seem like you’re stirring up controversy, yet you’ll actually be expressing an opinion that many (if not most) of your readers will agree with.  Here are some good examples of pretty safe enemies to have:

  • fitness guru vs. the fast food industry
  • relationship coach vs. sleazy guys in bars
  • luxury handbag dealer vs. cheap knockoffs
  • business coach vs. get rich quick schemes

Once you find your arch enemy and take a stand against him/her/it, people will want to join you.

This works because people tend to have positive feelings about other people they perceive to be in “their group.” Psychologists call this an in-group bias, and in this case, it’s working in your favor.  You’re showing your readers that you (and your company) are on their team.

So who, or what, is your small business’ arch enemy? Let us know in the comments below to help out people who may still be searching for the Joker to your Batman.  The Megatron to your Optimus Prime.  The Jabba the Hut to your Han Solo.

(Ok, my geek is showing.  I’ll stop.)

P.S. I’ve started a new Twitter account just for the GhostBlogger!  You can follow me @Blogspiration42. 🙂

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13 thoughts on “{Blogspiration: Small Business Blog Topic} Who is Your Arch Enemy?

  1. For some reason I can't get your video to load on my work computer right now- but oooooh I love this topic. Fantastic post.

    I've done full analysis of my perfect client, sweet spot and blue ocean, but never though about it in terms of who my arch nemesis was. LOVE it! thanks 🙂

  2. This is easy for me…frozen TV dinners. You trade fresh, lovingly prepared meals you can do while having quality time with your kids or partner for convenience chemicals in a tray. Which would you choose? Thank you Lana for giving me some new blog topics. You're adorable on video.

  3. I really enjoyed your post. I had to really sit and think about this and for me, I think my arch enemy would be status quo mentality and conforming rather than embracing all that greatness that’s within ourselves. Thanks for sharing this!!

  4. Hey Lacy,
    I really enjoyed this post and video. Even though I am an over thinker, you have given me something new to think about! I have not yet identified my arch-enemy and am looking forward to figuring it out! Thanks for the inspiration.

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