Every hero has one.
An arch nemesis. The Goliath to your David. The Lex Luthor to your Superman. The Spy to your Spy.
You’re the hero of your small business, so who’s your arch enemy?
Blogspiration: Who is your arch enemy?
OK, I’m not saying that you have a person who is your arch enemy (and even if you do, it might not be the best idea to blog about that person—libel and all). Your arch enemy isn’t even necessarily your competition. But every industry has its naysayers, someone or some group who views things differently.
Figure out who that person or group is for your business, and you’ve struck blogging gold.
Because people reading your blog will likely belong to your camp—as opposed to your arch enemy’s camp—and they’ll agree with you when you call the enemy out. You’ll be setting up a controversy—but not really, because your readers will already agree with you. You’ll be asking them to pick sides when they’re already on your side.
Leverage the in-group bias for this small business blog topic.
Call out your arch enemy and show your readers exactly why he’s in the wrong; as long as you pick carefully, it will seem like you’re stirring up controversy, yet you’ll actually be expressing an opinion that many (if not most) of your readers will agree with. Here are some good examples of pretty safe enemies to have:
- fitness guru vs. the fast food industry
- relationship coach vs. sleazy guys in bars
- luxury handbag dealer vs. cheap knockoffs
- business coach vs. get rich quick schemes
Once you find your arch enemy and take a stand against him/her/it, people will want to join you.
This works because people tend to have positive feelings about other people they perceive to be in “their group.” Psychologists call this an in-group bias, and in this case, it’s working in your favor. You’re showing your readers that you (and your company) are on their team.
So who, or what, is your small business’ arch enemy? Let us know in the comments below to help out people who may still be searching for the Joker to your Batman. The Megatron to your Optimus Prime. The Jabba the Hut to your Han Solo.
(Ok, my geek is showing. I’ll stop.)
P.S. I’ve started a new Twitter account just for the GhostBlogger! You can follow me @Blogspiration42. 🙂