Sales + Copy Tips + Tricks
Join this FREE training and learn how sales and copy can work together to create a streamlined customer experience and drive more leads! Wednesday, February 22, 2023 4pm EST / 1pm PST Click Here to Register!Sales + Copy = two great tastes that taste great together!
Sales and copy go together like peanut butter and chocolate (remember that commercial??) — and you want them working together to provide your clients a great experience, and you more leads and sales!
I was talking to my friend Grace Edison recently about one of the biggest problems she encounters with new clients…
See, Grace is the creator of Consent Based Selling and a fantastic sales person and sales coach.
And she was telling me that sometimes she gets on a call with someone who wants help with their sales processes…
…But their copy on their website or sales page stinks.
And I said, “That’s funny, because sometimes people come to us to update their sales copy, but I can tell from our intake call that their sales process could use some work…
What we’ve noticed is that sometimes people expect the copy OR the sales calls to do all the heavy lifting when it comes to selling their stuff.
When actually they have to work together.
So we thought,
What if we came together to do a training on how sales + copy work together to create an experience that’s bigger than the sum of its parts?
In this free training we will cover:
What Consent Based Selling is — and how copy plays a role so you can get all the elements of your user experience poppin’ together.
How sales calls are really research for your sales copy plus a smart way to create a “vault” for all that voice of customer gold you’ll be mining.
The key to creating content that will act as a 24/7 sales person for your biz and how Grace and I write emails and social media posts that get dozens of hand-raisers for my biz.
And more.
Honest copy and sales will help increase your
- Visibility
- Interest
- Trust
- Leads
- Sales
and we want to show you how to incorporate both for your business.
You got sales in my copy!
You got copy in my sales process!
And that’s how it’s supposed to be.
Join this FREE training and learn how sales and copy can work together to create a streamlined customer experience and drive more leads! Wednesday, February 22, 2023 4pm EST / 1pm PST

Hey y’all, I’m Lacy
In case we don’t know each other, I’m a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the mastermind behind the podcast, “Ace Stone, Marketing Detective.”
As director of The Content Direction Agency, I help small business owners create and implement content marketing strategy that feels like a playground for ideas and results in deceptively powerful nurture content to create massive growth.
I help established online experts and course creators create strategic, evergreen content so that they can find and serve others.
And I’d love to help you, too.
And this is my friend Grace…
Grace Edison is a sales expert with more than 20 years of experience and the creator of Consent Based Selling. As a seasoned sales professional with more than 11,000+ sales calls under her belt and real-world experience in both corporate and small business sales environments, Grace knows that consent-based selling is the key to success in today’s market. With her extensive knowledge and experience, she is dedicated to helping companies and individuals achieve their sales goals in a way that is both effective and ethical.
Grace’s revolutionary approach to sales is rooted in principles of nonviolent communication, neuroeconomics, psychology, and anti-racist principles. She believes that selling is a service that can change the world — when it’s done well — and she is committed to helping her clients achieve their goals in a way that is respectful and empowering for everybody involved.
