There was no reason why the editors needed to publish her article right now.
What her article needed was something to keep it timely.
Ripped from the headlines!
Take a look at your favorite magazine or news site and see what’s happening in the news. Is there a way you could use one of those headlines as a jumping off point for a timely blog post? Take a look at these examples:
- How to Design A Nursery Fit for a Prince! (for an interior design blog, based on the birth of Prince George)
- How NOT to be Like A-Rod (for a PR professional’s blog, based on A-Rod’s… er, problems)
- Be Yourself: Why Athletes Should NOT Return to the Closet for Sochi Olympics (for a life coach’s blog, based on the recent controversy over Russia’s anti-gay laws and the next Olympic games)
If you don’t see a headline you can use today, don’t fret; just keep your eyes open. I heard a fascinating piece on the radio a couple of weeks ago, and was able to send a link to the story to one of my clients as inspiration for a blog post.
You can also think about what’s going on in general: write about the season or an upcoming holiday—even a weird one. It doesn’t even have to be a news story, as long as it’s something that’s in the social consciousness.
- Shark Week
- The Bachelorette meltdown
- The announcement of the 12th Doctor for Doctor Who (Really? You didn’t know about this? I’m not sure we can be friends…)
This week’s blogspiration: Write a timely blog.
Need some help coming up with an idea? Leave a comment and we’ll help you with some blogstorming!