Little Black Book of Online Business Tools

Lacy’s Little Black Book of Online Business Tools

I get a lot of questions about what I use for this, that, or the other thing, so I thought I’d do up a list of the online business tools, free and paid, that I use to run my business.

*Please note that some of these links are affiliate links.

But wait… How do you know which tools are right for you?

This seems like a great time to remind everyone that comparing your raw footage to my coming attractions trailer is never a good idea.

What that strange metaphor is trying to say, is: I am four years into this business.  I started out with a free website template and a stock illustration that I bought for $30. I started with the free version of MailChimp — and the free version of just about everything else!  So don’t be thinking you have to go invest in Infusionsoft and a custom website just because I have one.

How do you know when you are ready to upgrade?  Here are some clues:

  • When your website and/or processes around your business are held together with spit and bailing wire, and you’ve got 15 different apps or plugins with data spread across all of them…
  • When you start running up against the limits of the free versions of whatever it is you’re doing, like only getting to schedule 10 updates in Buffer or chat 1:1 in Zoom.
  • When you’re wasting too much time on systems or processes you’ve duct taped together — time you could be spending creating revenue. 
  • When you absolutely hate doing something. Or really suck at it.
  • When the tool you’re investing in will create more time, money, or leads than it costs. For example, the pro version of HelloBar costs $4.95 a month. The value of the leads I get from that are worth more to my business than $5, so it’s a good investment. 

One other note: just because I love CoSchedule doesn’t mean there’s anything wrong with Hootsuite or Edgar. These are the tools that work for me, for my business, right now.

So now, without further ado: 

Lacy’s Little Black Book
of Online Business Tools

Little Black Book of Online Business Tools

Social Media Scheduling

For me, scheduling at least some of my social media updates ahead of time is VITAL. I love CoSchedule for its visual interface and ability to share directly from WordPress. They’re also planning to release an automation feature similar to what Edgar does. It even has a Chrome extension for sharing from any web page.  I do, however, also use the free version of Buffer sometimes, because I like the “random” posting schedule. Grum is an AWESOME tool for scheduling Instagram posts from your computer. 


My website was designed by Public Persona and is built on Headway. I use most of the AmbitionAlly suite of tools because they work so well together and with Infusionsoft. 


After I got pretty well screwed by Hostgator, I moved to Nikole Gipps’ hosting, and haven’t regretted it. She is a GREAT person to have in your speed dial when everything goes arse over teakettle with your website. 

Project Management & Business Stuff

My team and I generally use Asana for project management, but I also use Basecamp with a couple of my contractors and Trello with my podcast gals. I do all my invoicing and bookkeeping with the free version of Wave. 


Around January of 2016 I made the switch to Infusionsoft, and I’m so impressed by everything it can do. But be warned: it’s crazy complicated. Unless you want to spend hours and hours figuring it all out, you need someone like Jamie at Zenplicity to make it all run smoothly. 

  • Infusionsoft — email marketing, CRM, shopping cart, etc.
  • Zenplicity — for automation and integration!
  • Graphly — for Infusionsoft reporting and visualization (very cool) 

Webinars and live calls

LOVE how easy WebinarAlly is for hosting great webinars. I’ve never had an issue with it. I put a Chatwing box under the webinar box on the webinar page. And I use Zoom for all my group coaching and podcast recording.

  • WebinarAlly — for webinars
  • Chatwing — for chats with webinars
  • Zoom — for smaller group calls and recording my podcast!


If you haven’t checked out our podcast yet, WHY NOT?  P.S. You Got This!

Other Outsourcing

There are TONS of ways you can outsource in your business — here are 50 more if you’re curious

What I’d like to know is this: What would you like to know more about? I’d be happy to answer any other questions about how I run my business — either here in the comments or in a future blog post. Drop me a comment below to let me know what questions you have!





2 thoughts on “Lacy’s Little Black Book of Online Business Tools

  1. Hello, I read your post and you wrote that you use Asana, Basecamp and Trello. I use the same tools as you. If you need an add-on for these 3 products, use I like their power grid because I can see my tasks across all my projects.

  2. Have you tried the INK for All editor? It constantly compares my writing to similar content that are online and as a result, nudges you in the right direction with concrete suggestions in order to increase the content score. Absolutely love the features, relevancy scores, and recommendations. I prefer this kind of way of looking at it. For anyone that’s interested, the app and plugin are available for download at

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