Social media rewards and promotes content that keeps users on their platforms; they are businesses and we (the users) are their product. They make money the more people they can get scrolling their feeds, and they actively lose money when someone clicks away to an outside link — like a blog post.
So where does blogging fit in a zero-click world? How do we promote our blogs or other long form content when our distribution and promotion channels actively dissuade us from linking to it?
IS BLOGGING DEAD (again)?
The answer is not …