Here’s the sad truth: we could write the best blog post ever written, but if nobody sees it, it won’t do your business any good.
Every business needs traffic that it can convert to leads, which can be converted to sales.
Creating amazing content is step one, but you need to be able to use that content to drive traffic in order to drive leads and sales.
And there are two kinds of traffic: free and paid.
Which one should you use? They both have their place and can play …
I remember reading some writing advice once (though I cannot remember who said it — ping me if you know) that said: when writing you should aim to make yourself laugh, make yourself cry, make yourself feel something, and you’ll make your reader feel that, too.
It’s good advice. But what do you do when the feeling you feel is… fear?
(And, just to be clear, we’re not talking about writing horror or a thriller!)
When you step into the role of “thought leader” with your content, at first it feels fine …
I was a guest on a podcast this past week, and while we were in the “green room” before hitting record, the host mentioned how nice it was to have someone on to talk about “old school” blogging.
He mentioned that he’d recently written something about blogging that had sparked a lot of conversation on Twitter, the culmination of which was that they agreed they should all do a podcast episode on the power of blogging.
[Image: a gif of Jeff Bridges as The Big Lebowski tilting his head, …
In honor of my 40th birthday:
Blogging isn’t dead.Not all blogging is content marketing.Creating content without a big picture strategy is frustrating, inefficient, and frequently ineffective.Creating a content strategy isn’t as difficult (or expensive) as you might think.The secret weapon for building a content strategy is an editorial calendar.When you’re creating a content strategy, you work BACKWARDS from what your goal is for your business.Starting from what you want the content to do for your business will help you create better content.Then you look at who the content is intended …