It Starts With Your Goals

It all comes back to your goals.

When I ask you, what are your goals for your content marketing, your answers are going to determine my suggestions and strategy for you.

If your goal is to build up your list in order to sell something in a few weeks, my suggestions are going to be different than if you want to build up your list to sell something in a few months.

If you want to get people on a sales call with you, my suggestions are going to be different than if …

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What Works in My Business

One of the business trends I see happening in my corner of the world is radical transparency, and this week’s content is definitely a move in that direction.

As my friend and mentor Tara Gentile rebrands her Profit. Power. Pursuit. podcast as What Works, she’s inviting past guests to come back and talk about what’s working now in their business — and I was first in the hot seat.

 

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This is a wide-ranging …

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Do Less to Do More

I’m not going to lie: committing to doing less in my business was one of the scariest things I’ve done yet as an entrepreneur.

Which sounds stupid when you put it in writing — but I bet a lot of you know what I …

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4 Reasons Your Blog Might Not Be Working to Support Your Business

I see it happen so often: New business owners are all gung-ho to start their blog (or podcast, or YouTube channel) and so they pour their heart and soul (and time and energy) into creating a ton of content.

But then, a few months in, they start to get discouraged. They’re not seeing a lot of traffic or engagement, and they’re definitely not seeing a lot of sales.

And they think, “What am I doing wrong? Maybe this doesn’t work… I should try something else…” 

More often than not, that means they switch focus to a …

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