[A mysterious dark eye looks up and over a haze. A nicely groomed eyebrow frames the eye beneath a large detective hat asking the question, why hire a fractional marketing team.]

Why Hire a Fractional Marketing Team?

When you’re ready to get help with some or all of your between-launch, nurture content writing, you have lots of choices. Which one is right for you? Because I’m living and breathing this content world as the head of a fractional marketing team, I tend to know a lot about our competitors and contemporaries.  Here’s what I see most often:

Lists of Topics or Templates

These are those $37–$97 products you see often in your social media feed.  They usually start out by sympathizing that you don’t know what to write about, …

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[A red banner with the title of this week's blog, "what all launch models have in common" spans across a black and white image of a building with a bird flying in the sky.]

What All Launch Models Have in Common

As a copywriter, I’m pretty familiar with most of the popular launch models out there.

Most start with a launch event — something splashy and flashy to draw new people in and energize the existing audience — then they have a pitch when the cart officially opens, and a series of emails to nurture, persuade, and remind people to make a decision before the deadline.

There are lots of popular formulas and blueprints for putting these pieces together in slightly different ways. Some use videos, some use live webinars, some use …

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[A red banner spans across the top of a black and white image of three vintage hanging glass bulbs. The banner reads, "3 surprising reasons why launches really fail" - the title of this week's blog post.]

3 Surprising Reasons Why Launches REALLY Fail

Launching is stressful — we all know that. And it’s stressful because we know that the launch might “fail”…

But why do launches fail?

When we look at the data, it’s easy to chalk it up to numbers problems.

I can look at the numbers a business went into a launch with and show them where their launch “failed.”

Maybe they didn’t have enough people in their audience.

Maybe they had a particular piece of content (like a landing page, sales page) that wasn’t convincing enough and therefore didn’t convert people well.

Maybe they didn’t have …

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Don’t Just Sell the Pole

My therapist and I have joked that I’d really like to pole vault over all the tricky stuff and just arrive at wholeness and peace.

I mean, who wouldn’t right?

(And doing so is about as likely as me *actually* pole vaulting over anything in real life.)

But I recently realized that I am very much not alone in this desire — because EVERYBODY is trying to sell me a pole!

Over the last couple of months, I joined a bunch of Facebook groups for business owners where members are allowed to …

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