Last week, I saw an open letter published on Huffington Post from a website I used to write for addressed to Facebook.
Facebook had, without warning or announcement, completely shut down their business page. And this company’s entire business model is predicated on driving traffic from Facebook (and other sources) to their website. More often than not, they paid for the privilege of reaching their fans and followers with their content.
And then one day, Facebook pulled the rug out from under them and said, “Nope.”
All the posts on their page disappeared. Fans trying …