[A black and white photograph of a binder with an antique stamp collection inside. Laying on top of the stamps is a magnifying glass. The title of the blog post reads "Are you paying attention to what works in your content?" The Content Direction Agency logo is in the bottom right hand corner.]

Are You Paying Attention to What Works in Your Content?

My friend and colleague, Bushra Azhar, recently wrote a Facebook post that got my brain spinning.

In it she talks about her process of testing content — and then taking the content that works the best and spinning it out into many other things.

Now, this isn’t a new concept — I’ve talked ad nauseum about re-using, recycling, and repurposing content.

But what actually got me thinking is this: very few people actually do this with any sort of science or consistency behind it.

Bushra talks about making a mental note …

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["The Unbearable FOMO of Clubhouse" in red distressed font is overlaid a faded definition of FOMO (the fear of missing out). In the bottom right corner is The Content Direction Agency's logo.]

The Unbearable FOMO of Clubhouse

I’m still trying to figure out the lure of Clubhouse, the newest social media app to take the zeitgeist by storm, and so far, what I’ve come up with, is FOMO.

Now, please don’t get me wrong: I’m seeing people I admire and trust extolling the virtues of Clubhouse: that they’re able to listen to people they’d otherwise have to pay to access, that they’re making great connections, that there’s a certain diversity and diverse conversations that are missing from other channels, that the conversations are 🔥.

If you’re in …

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[A black and white photo of antique books on a bookshelf. Overlaid are the words "How to build consistency with your content" in a vintage distressed font]

How to Build Consistency With Your Content

Last week I talked about WHY consistency with your content is important — and why being inconsistent could be a big problem for your business.

But HOW do you actually start being more consistent with your content?

Consistency is a habit, and like so many habits, it’s something you build over time. Here are some tips for making it easier.

Start small. Smaller than that. No, even smaller.

B.J. Fogg, author of Tiny Habits, has been studying habits for years, and he says that the most effective way to build or change …

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