A vintage photo of three women dressed in vintage cheerleading outfits lean on huge conical megaphones. Overlaid is the title, "Who do you need on your content marketing team for your small business?"

Who Do You Need on Your Content Marketing Team for Your Small Business?

When I Google “Who do you need on your content marketing team?” the top results are fine, but most of them list six, seven — even nine roles you need for a “core” marketing team.

That’s all well and good if you have a business making millions and can support a team that size.

But what if you have a small business or are even a solo entrepreneur — then who do you need on your content marketing team?

Content marketing team roles in a small business

Chances are, if you’re thinking about outsourcing some or …

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Image reads "How to Create a Digital Content Strategy For Your Small Business" on a red banner over a black and white image of chess pieces on a digital chessboard.

How to Create a Digital Content Strategy For Your Small Business

At its most basic, this is what I do for small businesses: I help them create a digital content strategy that will get them closer to their business goals.

But before you’re ready to work with someone to create a digital content strategy for your business, you may have some questions about what it is and how we go about creating a strategy that’s customized for your business, your goals, and your ideal customers.

What is a digital content strategy?

So let’s start here: A digital content strategy is a group of tactics …

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7 Things 2021 Taught Me About My Business

I’m gonna be real with y’all: 2021 was a weird year around here. 

Things started with a bang. In January, my longtime friend and head writer, Teri Vannoy, made the decision to move on and accept a full time position elsewhere. I ended up hiring three new writers to help take over her client work with us. 

In February, we had our biggest revenue month ever. It seemed like the year was off to a roaring start. But …

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3 Ways to Get More Leads from Your Content Marketing

Let’s face it: nobody is creating content marketing for their health or just to hear themselves talk; content marketing is supposed to drive leads and sales for your business!

So why is it that so many people struggle to see a direct ROI from their content?

Why you aren’t getting leads from your content

OK, so in general, I see a few reasons why businesses don’t get piles of leads from their content:

Nobody’s actually seeing your offer.
This could be for a lot of different reasons. Top of the list is the fact that …

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