The Nuclear Option in the 🐮💩 Wars

One of my favorite tech essayists, Cory Doctorow, wrote a great essay recently making a prediction about one effect AI is likely to have.

(I suggest you read it! But I’ll summarize.)

In it, he details how he used a “plausible sentence generator” (an AI large language model tool) to write a letter of complaint to an airline and make it sound like it came from a lawyer.

The idea of a letter like that is that it signals the recipient, “I’m willing to pay an expensive lawyer just to write this …

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content upcycling for business

Your Old Marketing Content is Costing Your Business Money — Here’s How to Fix It

According to a survey conducted by ReferralRock, 94% of the expert marketers surveyed repurpose their content — do you?

Repurposed content saves time and money over creating all new content, serves up a higher ROI, and sends more leads and traffic to your business. You can use content you already have to create engaging, evergreen blog articles that will get you more traffic and leads to your business.

But let’s be real: it can feel like a real time suck and a hassle.

UNLESS you use my Upcycle Workflow that turns content …

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How Do I Find a Blog Writer? 5 Important Tips

You’ve realized that you don’t have to write all your own blog posts and decided that it’s time to outsource some of your content creation — but how to find a blog writer that fits your needs and your company’s brand voice?

If you’ve never hired a blog writer before, it can be tricky and a little confusing to try to figure it out. Do you go for the cheapest option? Ask for recommendations from friends? Look on Fiverr and Upwork? Post on Facebook?

And how do you find a blog …

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