Does Your Newsletter Serve a Purpose?

Here are the cold hard facts:

Most small businesses aren’t using their email newsletter to their best advantage.

If we take a stroll down memory lane, we might remember that way back in the dear dead days of early websites and blogging, email newsletters — and blogs themselves — were a novelty. We were excited to sign up to hear from businesses and people we wanted to engage with.

Then, automation and marketing tactics took over. Suddenly, we’ve reached a place of serious email overwhelm. Many businesses require an email address to interact …

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How to Get Back On Track with Content Marketing

When I ask business owners what their biggest struggle with content is, the number one answer I get is: CONSISTENCY.

And I get it; especially when you’re a solopreneur, or wearing the hat of “marketing director” on top of all your other hats, it’s easy for weekly content creation and distribution to fall off your to do list. It’s often in that “important but not urgent” box, if you’re familiar with Stephen Covey’s work, and falls behind whatever urgent tasks pop up in your inbox every day.

If you find yourself in …

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It Starts With Your Goals

It all comes back to your goals.

When I ask you, what are your goals for your content marketing, your answers are going to determine my suggestions and strategy for you.

If your goal is to build up your list in order to sell something in a few weeks, my suggestions are going to be different than if you want to build up your list to sell something in a few months.

If you want to get people on a sales call with you, my suggestions are going to be different than if …

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What Works in My Business

One of the business trends I see happening in my corner of the world is radical transparency, and this week’s content is definitely a move in that direction.

As my friend and mentor Tara Gentile rebrands her Profit. Power. Pursuit. podcast as What Works, she’s inviting past guests to come back and talk about what’s working now in their business — and I was first in the hot seat.

 

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This is a wide-ranging …

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