My friend and colleague, Bushra Azhar, recently wrote a Facebook post that got my brain spinning.
In it she talks about her process of testing content — and then taking the content that works the best and spinning it out into many other things.
Now, this isn’t a new concept — I’ve talked ad nauseum about re-using, recycling, and repurposing content.
But what actually got me thinking is this: very few people actually do this with any sort of science or consistency behind it.
Bushra talks about making a mental note …
I’m still trying to figure out the lure of Clubhouse, the newest social media app to take the zeitgeist by storm, and so far, what I’ve come up with, is FOMO.
Now, please don’t get me wrong: I’m seeing people I admire and trust extolling the virtues of Clubhouse: that they’re able to listen to people they’d otherwise have to pay to access, that they’re making great connections, that there’s a certain diversity and diverse conversations that are missing from other channels, that the conversations are 🔥.
If you’re in …
One of the marketing initiatives I invested in for 2020 was a podcast-specific PR campaign with Podcast Ally. I talked about why I was choosing to focus on being a guest on podcasts instead of guest posting blogs in a post last year.
It was a great experience and a fun way to add a bunch of podcast appearances to my little “Recent Sightings” carousel here on the blog (see the right sidebar). Plus I find podcasts to be a wonderful way …
Last week I talked about WHY consistency with your content is important — and why being inconsistent could be a big problem for your business.
But HOW do you actually start being more consistent with your content?
Consistency is a habit, and like so many habits, it’s something you build over time. Here are some tips for making it easier.
Start small. Smaller than that. No, even smaller.
B.J. Fogg, author of Tiny Habits, has been studying habits for years, and he says that the most effective way to build or change …