My friend and colleague, Bushra Azhar, recently wrote a Facebook post that got my brain spinning.
In it she talks about her process of testing content — and then taking the content that works the best and spinning it out into many other things.
Now, this isn’t a new concept — I’ve talked ad nauseum about re-using, recycling, and repurposing content.
But what actually got me thinking is this: very few people actually do this with any sort of science or consistency behind it.
Bushra talks about making a mental note …