Image of a Yeti microphone on a black background with the blog title superimposed.

No. 246: The Case of the Cold Launch

The Client

Brigitte Lyons is the founder of Podcast Ally, a PR firm that specializes in getting clients booked on podcasts.

The Problem

Brigitte was transitioning her business from a more standard PR firm (B Think Forward) to a podcast-focused PR firm, and had been “beta testing” her new podcast PR offer behind the scenes with a few initial clients. She was ready to tell her audience and the world that Podcast Ally was open for business — but during her transition, she had pretty much stopped communicating with her existing audience.

No …

Read More

How Much Content Do You Need for a Successful Launch?

How Much Content Do You Need for a Successful Launch?

Just for fun, I thought I’d go back and tally up how many words I wrote for a launch I supported at the end of 2019. It added up to be something like this:

Sales page 6,200 wordsChallenge landing page 450 wordsAffiliate information 2,000Challenge video outlines 3,000Webinar landing page 300 wordsUpsell/downsell page 1,000 words7 upsell emails 4,000 words6 downsell emails 3,700 words46 challenge and launch emails 20,158 words

That’s more than 40,000 words to support ONE launch.

This launch was extremely profitable (something around the neighborhood of 80% profit rate). They brought …

Read More

7 Common Questions About SEO and Content

Content marketing and search engine optimization (SEO) go hand in hand like chocolate and peanut butter. And I often get questions from clients and potential clients about how SEO fits into their overall content strategy.

This used to throw me for a bit of a loop — because I am NOT an SEO expert. So I hired Meg Casebolt of Love at First Search to join our team, and she’s taught me a TON about how content marketing and SEO can make beautiful music — and results — together.

Here are …

Read More

Image of a blank book with a pencil with the blog title superimposed

What I Learned Working With a Copywriter

I had a unique experience recently.

I had someone else write some copy for me for the first time in my business!

Here’s what happened: I signed up for a package deal to help me create some Facebook ads and the associated funnel, and part of the package was for their team to write copy for my ads and my landing page.

And, although I’m capable of doing both, I was already paying for it… And I have been working hard at delegating stuff in my business lately… So I was like, …

Read More