For most of my audience, the idea of offering an opt-in offer, lead magnet, or ethical bribe (whatever you want to call it) to encourage people to join your email list is old news.
You know that people aren’t likely to be enticed just by the thought of an “email newsletter” any more (that’s soooo 2004…).
So, when the offer of a simple newsletter stopped working, marketers evolved their tactics. They started offering ebooks, courses, checklists, and videos — basically a piece of premium content in exchange for a reader’s email …