For most of my audience, the idea of offering an opt-in offer, lead magnet, or ethical bribe (whatever you want to call it) to encourage people to join your email list is old news.
You know that people aren’t likely to be enticed just by the thought of an “email newsletter” any more (that’s soooo 2004…).
So, when the offer of a simple newsletter stopped working, marketers evolved their tactics. They started offering ebooks, courses, checklists, and videos — basically a piece of premium content in exchange for a reader’s email …
Earlier on this blog, I’ve talked about figuring out—and writing about—your special sauce, that is, the thing (or things) that really set you apart from your competition.
And that’s all well and good.
But your special sauce (or, your unique selling position in business-speak) is worth more than just one blog post, don’t you think?
What if you could take that special sauce and turn it into an entire meal that would make you more money? OK, I’m stretching that metaphor a little bit thin, but …
Here’s an easy tip for you today.
Say you want to create a custom URL to give out to people, Tweet, put in marketing materials, etc. You want it to be easy to remember, but you also want to direct people to a page where you can’t control the URL.
You could use a service like Bit.ly, but why not create your own custom domain redirect?
Let’s use me as an example.
I just created a really amazing free Blogstorming prompts PDF that I’m going to be giving out to my readers (get on …
I’m liveblogging Derek Halpern’s free training on CreativeLive. This is Day 2! And you can click here for the notes from Day 1. These are just my notes from watching the online …