Guest posting is not the be-all and end-all promotional strategy some blogging gurus make it out to be.
Can it work to grow your audience and your list? Absolutely.
Can it also fizzle and be a lot of work for not much reward?
Absolutely.
When clients book me for my Strategy Sessions, they are often looking for strategic ways to get their blogs in front of a larger audience, so one of the first questions I ask them is, “What would be a dream guest blogging opportunity for you?”
And I almost always hear, “Huffington …