If you’re writing great blog posts, but not doing anything with them after you hit “publish” you could be leaving THOUSANDS of dollars on the table.
Here’s the thing: You’re already putting hours of time into creating content for your blog that supports your business. And hopefully, you’re using it as the nexus of your social media strategy as well, and promoting it around the web.
But what is that content doing for you in the weeks and months after you’ve published it?
If you’re …
Here’s a secret that nobody knows: When you’re writing a blog post, you’re not actually writing it just for your blog.
Think about it: If you publish a blog post, hopefully you’re also posting about it on Facebook and Twitter, maybe pinning it to Pinterest or sharing it on LinkedIn or Google+. That’s sort of the bare minimum of content promotion. And chances are, you grab a sentence or two for the link description on those sites.
And maybe, if you’re smart, you’re using a plugin like Yoast to set the meta title …
There’s so much emphasis placed on getting the coveted click.
We measure click-thru rates, likes, and upvotes. We worry about how much traffic a post gets — how many visits, how many eyeballs. We flaunt our “most popular” content in sidebar widgets and rely on algorithms to retweet, republish, and rehash our most popular messages.
But is the popularity contest really what we want to …
So, you’ve decided to embark on the journey to create some epic content for your blog.
Excellent!
Where are you going to start?
Well, you don’t want to do what I did on my food blog. Way back in the day, I created a post that now consistently gets the most likes, shares, and traffic of any post on my blog — and has almost nothing to do with my site or business. WHOOPS!
So how do you avoid that kind of newbie …