Here’s a secret that nobody knows: When you’re writing a blog post, you’re not actually writing it just for your blog.
Think about it: If you publish a blog post, hopefully you’re also posting about it on Facebook and Twitter, maybe pinning it to Pinterest or sharing it on LinkedIn or Google+. That’s sort of the bare minimum of content promotion. And chances are, you grab a sentence or two for the link description on those sites.
And maybe, if you’re smart, you’re using a plugin like Yoast to set the meta title …
There’s so much emphasis placed on getting the coveted click.
We measure click-thru rates, likes, and upvotes. We worry about how much traffic a post gets — how many visits, how many eyeballs. We flaunt our “most popular” content in sidebar widgets and rely on algorithms to retweet, republish, and rehash our most popular messages.
But is the popularity contest really what we want to …
So, you’ve decided to embark on the journey to create some epic content for your blog.
Where are you going to start?
Well, you don’t want to do what I did on my food blog. Way back in the day, I created a post that now consistently gets the most likes, shares, and traffic of any post on my blog — and has almost nothing to do with my site or business. WHOOPS!
So how do you avoid that kind of newbie …
Can I be totally honest with you?
I am SICK of the word “epic” when it comes to content marketing.
It seems like every content marketing expert out there has one big tip, and that’s to create EPIC content.
Well great! That sounds awesome!
But how do you actually do that?
That’s where these experts get a little thin on the details.
I’m developing my own program (like a content marketing mastermind) to walk people through this process, and so I’ve been thinking a lot about it lately.
If you’re interested, I’ve distilled this …