You CAN Jump on the Adaptive Content Trend as a Micro Business

Here’s a secret that nobody knows: When you’re writing a blog post, you’re not actually writing it just for your blog.

Think about it: If you publish a blog post, hopefully you’re also posting about it on Facebook and Twitter, maybe pinning it to Pinterest or sharing it on LinkedIn or Google+. That’s sort of the bare minimum of content promotion. And chances are, you grab a sentence or two for the link description on those sites.

And maybe, if you’re smart, you’re using a plugin like Yoast to set the meta title …

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Is Your Content Worthy of a Second Click?

There’s so much emphasis placed on getting the coveted click.

We measure click-thru rates, likes, and upvotes.  We worry about how much traffic a post gets — how many visits, how many eyeballs.  We flaunt our “most popular” content in sidebar widgets and rely on algorithms to retweet, republish, and rehash our most popular messages.

But is the popularity contest really what we want to …

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What is EPIC Content? (HINT: It Doesn’t Come From a Template)

Can I be totally honest with you?

I am SICK of the word “epic” when it comes to content marketing.

It seems like every content marketing expert out there has one big tip, and that’s to create EPIC content.  

Well great!  That sounds awesome!

But how do you actually do that?

That’s where these experts get a little thin on the details.

If you’re interested, I’ve distilled this into a simple, one-page Epic Content Checklist. You can download it here.

What is Epic Content?

This is a pretty big question, and it has no clear dictionary …

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