Over the course of 2015, I decided to try experimenting with content upgrades — that is, actionable free content marketing worksheets that go along with the content or topic of a blog post, and are accessed via a download.Â
The results? AMAZING! Â
Content upgrades were the biggest driver for my email opt-ins in 2015, and I earned myself not just a lot of new sign-ups, but a lot of true fans, who have written to tell me how useful the worksheets are.
So, in case you’re new, or you may have …