You may have heard or thought about your sales funnel stages — the different steps your customer goes through on their way to buying your product. But what do you do if your customer doesn’t even know they need your product or service?
I’ve been working with a woman who does PR for the food and beverage industry. She knows that many restaurateurs could benefit from PR, but they don’t know what it is or what it could do for them.  She’s considered writing content to educate people about what PR can …
