The blank page. (Or, in our case, blank screen.) Bane of writers everywhere. Vast expanse of white, waiting to be filled with words, like a field of waist-deep snow you have to slog across.
I think there’s a reason they call it a CURSE-or. Little devil, blinking at us mockingly as if to say, “So. What genius are you going to share with us today, hmmmmm?”
If you’ve ever felt this way, you’re not …
Like anything worth doing, it pays to have a PLAN for your content marketing before you start creating content — and a blog content calendar for your business can be exactly that plan, a roadmap to help you create content that actually helps move you toward your business goals.
What is a blog content calendar?
Let’s start at the very beginning. It’s a very good place to start.
A blog content calendar is exactly what it says on the tin: a calendar that helps you see and plan exactly what content you will …
When I ask what people struggle with most with content marketing CONSISTENCY is always one of the top challenges people name.
People always want me to tell them how often they should be blogging, how long their blogs should be, how often they should email their list, how much they should be posting to social media…
And I think the REAL question they want to ask is,
“What’s the minimum I can get away with?”
But that’s the wrong question.
I’m NOT going to tell you exactly how many …
If you’re hoping that this post will give you some kind of blueprint or formula to follow for marketing success, you’re in the wrong blog post.
See, I believe in Leadership Marketing, which means that your road to marketing success is going to look different from mine or anyone else’s — because our businesses, clients, and industries are different, and I don’t believe there’s a one-size-fits-all marketing plan.
However.
I did come across a couple of studies recently that presented a compelling argument that there’s one thing successful marketers DO have in common: …