5 Steps to Build Consistency With Your Content Marketing

When I ask what people struggle with most with content marketing CONSISTENCY is always one of the top challenges people name.

People always want me to tell them how often they should be blogging, how long their blogs should be, how often they should email their list, how much they should be posting to social media…

And I think the REAL question they want to ask is,

“What’s the minimum I can get away with?”

But that’s the wrong question.

I’m NOT going to tell you exactly how many …

Read More

What Top Marketers do to Be Successful

If you’re hoping that this post will give you some kind of blueprint or formula to follow for marketing success, you’re in the wrong blog post.

See, I believe in Leadership Marketing, which means that your road to marketing success is going to look different from mine or anyone else’s — because our businesses, clients, and industries are different, and I don’t believe there’s a one-size-fits-all marketing plan.

However.

I did come across a couple of studies recently that presented a compelling argument that there’s one thing successful marketers DO have in common: …

Read More

sales funnel stages

How to Use the Customer Awareness Spectrum to Write Exactly the Blog Post Your Customer Needs

You may have heard or thought about your sales funnel stages — the different steps your customer goes through on their way to buying your product. But what do you do if your customer doesn’t even know they need your product or service?

I’ve been working with a woman who does PR for the food and beverage industry. She knows that many restaurateurs could benefit from PR, but they don’t know what it is or what it could do for them.  She’s considered writing content to educate people about what PR can …

Read More

5ws of creating your editorial calendar

The 5Ws of Creating Your Blog Editorial Calendar

What’s standing between you and content that improves your sales?

It could be that you just need to understand and create a framework for your content that will lead people toward a sale. 

So I thought I would share a full hour-long training on the subject this week — totally free (and no opt-in!) for the first time …

Read More