What’s standing between you and content that improves your sales?
It could be that you just need to understand and create a framework for your content that will lead people toward a sale.
So I thought I would share a full hour-long training on the subject this week — totally free (and no opt-in!) for the first time …
Is your content working for your business?
By that I mean, are you getting the readers you want on your blog? Are your blog posts converting readers into buyers?
How much time do you spend writing your blog post every week? And is that time converting to more dollars for your business?
The sad truth is that for many people reading this, the answer is NO: no, their blog posts aren’t reaching the right eyeballs and converting those readers to customers. And so, QED, no, the time they’re spending on their blog posts …
Business doesn’t happen by accident.
You know this. You have to make a plan for your business if you want to be successful — what you’re going to sell, who you’re going to sell it to, how you’re going to deliver it, etc.
Yet people approach business blogging without a plan all the time.
And then they’re surprised when their blogging doesn’t lead to more sales for their business.
**insert extremely skeptical emoji here**
I don’t want you to be one of those business owners — wasting tons of time (and therefore money) writing blog posts …
Last week, I talked about some of the trends I see in promotion, and one of the big ones is influencer marketing.
It’s something that we see a lot of advice to do it — but what is influencer marketing and how the heck do you actually do it?
I’ve created a free spreadsheet you can download to keep track of your influencer research and outreach.