When Jim* came to me for a Strategy Session, he seemed to have the PERFECT business on paper: he’s in a super specific niche, with almost no competition, teaching professionals how to use a specialized piece of software.
(*Not his real name!)
He was even getting promoted by the maker of the software (for free) and had grown his list to more than 10,000 ideal customers by offering valuable freebies on his blog and a popular newsletter.
Yet he wasn’t …
Last week I was interviewed by Tom Poland for his podcast, Marketing The Invisible, and as a thank you, he sent me his book by the same name.
One of the big points he makes in the book is that a business needs multiple streams of leads to ensure they’re never in a panic and that their leads never dry up.
Just like an investor should never put all her money in a single stock, a business owner should never put all her resources into a single stream of leads.
And …
A while back, I wrote an article asking what would we do in business and marketing if everyone abandoned Facebook. That eventuality didn’t pan out, but at the time, it seemed a possibility.
Now, an article from BoingBoing about the prevalence of ad blockers compels me to ask: what would you do in your business without online advertising?
Advertising itself is never going away. If the popularity of ad blockers means the eventual downfall of online display ads (which I don’t believe it necessarily does), some new medium will rise …
You’re planning a webinar to add new subscribers to your email list, to promote an affiliate offer, or to sell your latest and greatest thing.
You’ve got a gorgeous slide deck, you’ve practiced your presentation and your pitch is on point.
You’ve even tested your tech extensively and made sure there will be no gremlins interrupting you on webinar day.
But delivering a successful webinar goes way beyond having a pretty slide deck, an interesting presentation, and a strong pitch.
In fact, there’s a TON of additional content you need to create to support …