Content Marketing for Artists and Makers: Innovator Interview with Cory Huff

What’s the best lead magnet for your business?
The answer is: IT DEPENDS!
I often preach the rule that your audience ought to be able to consume and/or use your lead magnet in 10 minutes or less. Cory Huff, however, is the exception to the rule, as he has a massive — and massively useful — tool for his audience that converts really well. 
I absolutely LOVE these sorts of examples that break the rules, because they prove that rules are made to be broken!  (And they aren’t even really rules — they’re …

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The Power of Getting Personal: Innovator Interview with Rebecca Tracey

Frustrated with webinars?

So are a lot of people these days — business owners and viewers.

Webinars started as a wonderful, unique way to get valuable free training from a person or business online, even if they often included a pitch at the end for a paid product. But they have morphed into more pitch than information, and viewers are getting savvy. 

I’ve heard anecdotal reports of webinar attendance and conversion rates dropping like a stone, which is bad news for people who have embraced a sort of “set it and forget it” marketing funnel …

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KPIs for Content Marketing

KPI for Content Marketing and the Allure of Vanity Metrics

So far, we’ve established that in order to be successful with content marketing in your business, you need to focus on strategic execution — that sweet spot between strategy and tactics — and that in order to come up with a strategy you can execute on, you must first understand your content marketing goals.

Let’s pretend for a moment that you’ve gotten both those steps down: How will you know if your strategic execution is working as you go along?

The answer is …

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