The Seven-Year Itch

The Seven-Year Itch

They say that relationships start to wane at around the seven-year mark.

There’s actual empirical data that shows that, over the last century or so, the median duration of a marriage was around seven years. There was even a short-lived political platform that suggested that marriages should last only seven years by default and that couples should have to renew their vows every seven years to continue.

So maybe it makes sense that I notice that business owners tend to get that seven-year itch, too.

(Because what is a business if not a …

Read More

11 Lessons on Launching

Six years into this business, and I’ve lost count of how many launches I’ve been a part of: either in the planning and strategy stages, as a copywriter, as an affiliate, and even doing my own launches.

And in that time, you can’t help but learn a few things.

‘Tis the season to be launching (now through January or February or so) and so I thought I’d share some of the biggest lessons I’ve learned about launching over the years:

1. It’s a numbers game.

This is maybe the most important lesson I’ve learned about …

Read More

Everything You Ever Wanted to Know About Newsletters (But Were Afraid to Ask)

With the new GDPR privacy regulations taking effect not only in the E.U. but for businesses worldwide who might do business with residents of the EU, many digital marketers are starting to rethink their lead generation strategy.

For one thing, privacy regulations have made it so that we must specifically and directly ask people to opt-in for our email list — instead of distracting them with the shiny object of a free download to get them on the list.

For another thing, many small business owners are realizing that they …

Read More