When I ask what people struggle with most with content marketing CONSISTENCY is always one of the top challenges people name.
People always want me to tell them how often they should be blogging, how long their blogs should be, how often they should email their list, how much they should be posting to social media…
And I think the REAL question they want to ask is,
“What’s the minimum I can get away with?”
But that’s the wrong question.
I’m NOT going to tell you exactly how many …