Six years into this business, and I’ve lost count of how many launches I’ve been a part of: either in the planning and strategy stages, as a copywriter, as an affiliate, and even doing my own launches.
And in that time, you can’t help but learn a few things.
‘Tis the season to be launching (now through January or February or so) and so I thought I’d share some of the biggest lessons I’ve learned about launching over the years:
1. It’s a numbers game.
This is maybe the most important lesson I’ve learned about …
I’m about to contradict myself.
And I’m willing to admit it. I’m OK with that.
Because it feels important to bring up this little elephant in the living …
With the new GDPR privacy regulations taking effect not only in the E.U. but for businesses worldwide who might do business with residents of the EU, many digital marketers are starting to rethink their lead generation strategy.
For one thing, privacy regulations have made it so that we must specifically and directly ask people to opt-in for our email list — instead of distracting them with the shiny object of a free download to get them on the list.
For another thing, many small business owners are realizing that they …
Podcasts are incredibly popular right now — but are they effective?
The answer (as always) is: it depends. It depends on your business, your goals, and the podcast itself.
But too often — like many of the popular trends in content marketing — people rush in to podcasting or being interviewed on podcasts without a clear understanding of how that technique will actually get them business.
There’s something to be said for brand awareness, but for most of us, our first goal in marketing of any kind is to drive sales. Yet we treat …