Last week I was interviewed by Tom Poland for his podcast, Marketing The Invisible, and as a thank you, he sent me his book by the same name.
One of the big points he makes in the book is that a business needs multiple streams of leads to ensure they’re never in a panic and that their leads never dry up.
Just like an investor should never put all her money in a single stock, a business owner should never put all her resources into a single stream of leads.
A while back, I wrote an article asking what would we do in business and marketing if everyone abandoned Facebook. That eventuality didn’t pan out, but at the time, it seemed a possibility.
Now, an article from BoingBoing about the prevalence of ad blockers compels me to ask: what would you do in your business without online advertising?
Advertising itself is never going away. If the popularity of ad blockers means the eventual downfall of online display ads (which I don’t believe it necessarily does), some new medium will rise …
You’re planning a webinar to add new subscribers to your email list, to promote an affiliate offer, or to sell your latest and greatest thing.
You’ve got a gorgeous slide deck, you’ve practiced your presentation and your pitch is on point.
You’ve even tested your tech extensively and made sure there will be no gremlins interrupting you on webinar day.
But delivering a successful webinar goes way beyond having a pretty slide deck, an interesting presentation, and a strong pitch.
In fact, there’s a TON of additional content you need to create to support …
Still wondering what the ROI of blogging and email newsletters might be? One of our clients discovered the massive value consistent content marketing had for their business, and the importance of authentic …