The Case for Creating Long-Form Content For Your Business

I’ve been doing this online business thing for more than ten years now, and if I had a nickel for every time I’ve heard “blogging is dead” I could swim in them like Scrooge McDuck by now.

But it’s never actually been true, and it’s even less true today.

Blogging was hot when I got started in this industry, but it was quickly overtaken by the trend to use shorter and louder content on social media networks to market your business. Business coaches went from shouting, “Your business has to have a …

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6 Digital Marketing Content Types That Will Make Money in 2023

The marketing industry is full of content ideas; ask anybody selling marketing services what kinds of content you should create, and you probably won’t be able to get them to shut up about it!

But most of these lists of ideas don’t tell you WHY you should use a particular type of content, WHEN you should employ it, or HOW it can add value to your business.

The truth is, some types of content marketing will deliver more ROI for your business than …

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Go from Overwhelmed to Excited for Your Next Launch With the Launch Content Checklist

I’ve got a confession to make:

I’m a HUGE nerd.

Maybe that’s not a surprise to you.  I’m a word nerd (obviously) and a more traditional nerd (DOCTOR WHO! HARRY POTTER! STAR TREK! X-FILES!), but I’m also a total nerd about content marketing.

So it’s kind of no surprise that one of my first Strategy Session clients told me after I delivered her report, “It’s like you just handed a gourmet recipe to a novice cook.”

Oops.

I had geeked out a little TOO much. Luckily, a Strategy Session is full service, and my …

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Chasing Likes? Why You Shouldn’t Mistake “Likes” for Influence

Engagement is the holy grail of content marketing. But it may not always be what we think.

I remember hearing an influencer say that her “metric” when writing posts was that she wanted someone to comment and say:

👆THIS! 👆

If she got a comment like that (or more than one) she knew she’d done her job.

She measured her success by engagement — but not just any old engagement, not just views or likes, but an expression from someone that she had touched them, that she’d touched a nerve, that she’d touched something …

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