With the new GDPR privacy regulations taking effect not only in the E.U. but for businesses worldwide who might do business with residents of the EU, many digital marketers are starting to rethink their lead generation strategy.
For one thing, privacy regulations have made it so that we must specifically and directly ask people to opt-in for our email list — instead of distracting them with the shiny object of a free download to get them on the list.
For another thing, many small business owners are realizing that they …
Podcasts are incredibly popular right now — but are they effective?
The answer (as always) is: it depends. It depends on your business, your goals, and the podcast itself.
But too often — like many of the popular trends in content marketing — people rush in to podcasting or being interviewed on podcasts without a clear understanding of how that technique will actually get them business.
There’s something to be said for brand awareness, but for most of us, our first goal in marketing of any kind is to drive sales. Yet we treat …
It’s not the sort of answer I thought I would hear on coaching calls when I started my content marketing consulting business. Honestly, when I originally started doing strategy consulting, I thought it would be all business — ROI, conversion rates, list size and open rates.
But that’s not the case at …
I don’t like scary things.
My dad and my sister loved scary movies, roller coasters, haunted houses — but not me. Ask my husband about the time he tricked me into riding the Indiana Jones ride at Disneyland. (I kept my eyes tight shut the entire time!)
But last year I got sucked into watching Stranger Things on Netflix. It started out as more of a mystery than a horror, and it’s not super gross and gory, so I got sucked in. But I did find myself getting more and more anxious …