Engagement is the holy grail of content marketing. But it may not always be what we think.
I remember hearing an influencer say that her “metric” when writing posts was that she wanted someone to comment and say:
If she got a comment like that (or more than one) she knew she’d done her job.
She measured her success by engagement — but not just any old engagement, not just views or likes, but an expression from someone that she had touched them, that she’d touched a nerve, that she’d touched something …
When I ask what people struggle with most with content marketing CONSISTENCY is always one of the top challenges people name.
People always want me to tell them how often they should be blogging, how long their blogs should be, how often they should email their list, how much they should be posting to social media…
And I think the REAL question they want to ask is,
“What’s the minimum I can get away with?”
But that’s the wrong question.
I’m NOT going to tell you exactly how many …
If you’re hoping that this post will give you some kind of blueprint or formula to follow for marketing success, you’re in the wrong blog post.
See, I believe in Leadership Marketing, which means that your road to marketing success is going to look different from mine or anyone else’s — because our businesses, clients, and industries are different, and I don’t believe there’s a one-size-fits-all marketing plan.
I did come across a couple of studies recently that presented a compelling argument that there’s one thing successful marketers DO have in common: …
Last week, when I wrote about leadership marketing, I said:
Business owners aren’t marketers. A lot of business owners do the work of marketers to market and sell their own stuff, but that’s not what they got into business to do. So they don’t feel comfortable going outside the box to create their own marketing plan. (And, I assume, they think they can’t afford to hire someone to create a custom marketing plan for them, which is a lie, but I think it happens a lot!)
Kristi McDaniel, of Simply Yoga, noticed this …