Are Webinars Still Relevant?

When was the last time you watched a webinar?

No, seriously. I’m curious! Hit me up in the comments and let me know.

For me, it was a couple of months ago. A sales strategist I know offered a paid webinar, and I ponied up my $10 to watch — and I think it was well worth my dollas to learn from her.

I used to watch a ton of webinars; I always figured, who am I to turn down free learning!  But then I started to get burned out on them. They …

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The Basics of a Content Marketing Funnel

If you’ve spent ANY time in online marketing circles, you’ve heard of a marketing “funnel.”

But most online marketing funnels aren’t like the funnel you might use to pour water into a jug or glitter into a little jar. For a funnel to work in real life, it has to be solid — but online marketing funnels are full of holes!

Whenever I have the “numbers conversation” with a client, we talk about how you might only get 1 percent of the total people that see your offer to buy. That’s considered …

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The Seven-Year Itch

The Seven-Year Itch

They say that relationships start to wane at around the seven-year mark.

There’s actual empirical data that shows that, over the last century or so, the median duration of a marriage was around seven years. There was even a short-lived political platform that suggested that marriages should last only seven years by default and that couples should have to renew their vows every seven years to continue.

So maybe it makes sense that I notice that business owners tend to get that seven-year itch, too.

(Because what is a business if not a …

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11 Lessons on Launching

Six years into this business, and I’ve lost count of how many launches I’ve been a part of: either in the planning and strategy stages, as a copywriter, as an affiliate, and even doing my own launches.

And in that time, you can’t help but learn a few things.

‘Tis the season to be launching (now through January or February or so) and so I thought I’d share some of the biggest lessons I’ve learned about launching over the years:

1. It’s a numbers game.

This is maybe the most important lesson I’ve learned about …

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