How to Get Clients from Podcast Interviews

Podcasts are incredibly popular right now — but are they effective?

The answer (as always) is: it depends.  It depends on your business, your goals, and the podcast itself. 

But too often — like many of the popular trends in content marketing — people rush in to podcasting or being interviewed on podcasts without a clear understanding of how that technique will actually get them business. 

There’s something to be said for brand awareness, but for most of us, our first goal in marketing of any kind is to drive sales. Yet we treat …

Read More

Stop Siloing Your Content

“…I’m afraid…”

It’s not the sort of answer I thought I would hear on coaching calls when I started my content marketing consulting business. Honestly, when I originally started doing strategy consulting, I thought it would be all business — ROI, conversion rates, list size and open rates.

But that’s not the case at …

Read More

Has Your Marketing Jumped the Shark?

I don’t like scary things.  

My dad and my sister loved scary movies, roller coasters, haunted houses — but not me. Ask my husband about the time he tricked me into riding the Indiana Jones ride at Disneyland. (I kept my eyes tight shut the entire time!)

But last year I got sucked into watching Stranger Things on Netflix. It started out as more of a mystery than a horror, and it’s not super gross and gory, so I got sucked in. But I did find myself getting more and more anxious …

Read More

How to Build an Online Audience From Scratch with Rebecca Tracey

If you’re a newer business owner and been wondering Why doesn’t content marketing work for me the way it seems to work for everybody else? this video is for you!

I sat down with Rebecca Tracey of Uncage Your Business to talk about what you should be doing INSTEAD of blogging or spending hours crafting beautiful Instagram images or wasting all your time on Facebook!

In this chat, we talk about all kinds of valuable stuff, including the most important things you should be doing in your business BEFORE you start blogging, what you …

Read More