Why Online Launches Fail

As online business owners, I think a lot of us have had our heads turned by stories of people who have five, six, even seven-figure launches for their businesses. These Cinderella success stories are so compelling, and they seem to be EVERYWHERE!

But the fact is, despite all the success stories you may have seen or heard, a LOT of online launches fail. Or, if they don’t outright FAIL, they certainly don’t live up to goals or …

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You Are Focusing On the Wrong Things for Your Next Launch

Launching is tough.

It’s stressful and full of anxiety. There are not just psychological barriers to bust through but real ones as well: Will anyone show up to my thing? Will the webinar work? Will anyone buy this new offer? How do I capture the right leads? How do I do retargeting ads?

And so on, and so on…

But what if I told you that the majority of entrepreneurs I see launching are focused on the wrong …

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Building Community: Innovator Interview with Elise & Scott Grice

Have you ever wondered how some people seem to be able to build huge, engaged communities of raving fans? That’s what we’re talking about in this week’s Innovator Interview with Elise and Scott Grice of My Own Irresistible Brand and Hey Sweet Pea who have a thriving and super engaged online community.

Why? Because the Grices are super focused on customer experience and engagement — they go so far as to refer to their Facebook Live videos as “family meetings” and try to make everything they do an event. 

Check it …

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