I’m not going to lie: This is a self-serving blog post.
It started because a couple of weeks ago, I was ranting on our team slack channel about people who wait until the last minute to reach out to hire us for launch copy or website copy or whatever.
And honestly, at first, I was just ranting; but then my team started weighing in and we started realizing…
Waiting until the last minute to plan your launch, to create your copy, to reach out and hire a copywriter can actually cost you …
I’ve been hearing whispers lately in the internet marketing space…
People don’t want to say it out loud, but they’re whispering to each other that their launches aren’t going as well as they’d planned… Their webinars aren’t converting the way they used to… Their ad costs have gone way up and conversion rates have gone down…
In short, what used to work for them in their content marketing isn’t working any more — or, isn’t working the way it used to.
Beneath those whispers, there’s a fear that somehow the well is drying up. …
A while back, I wrote an article asking what would we do in business and marketing if everyone abandoned Facebook. That eventuality didn’t pan out, but at the time, it seemed a possibility.
Now, an article from BoingBoing about the prevalence of ad blockers compels me to ask: what would you do in your business without online advertising?
Advertising itself is never going away. If the popularity of ad blockers means the eventual downfall of online display ads (which I don’t believe it necessarily does), some new medium will rise …
photo credit: Nicki Bult Lamprecht
There’s an old joke…
A tourist in New York stops a guy on the street and says, “Hey, how do you get to Carnegie Hall?”
And the guy replies, “Practice, practice, practice…”
Last week I got to perform on stage at Red Rocks Amphitheater, to a crowd of somewhere in the neighborhood of 6,000 people.
Well, me — and 300 of my closest friends. …