Silence is deadly for your business.
I learned this the hard way when I was getting started in my own business. I was just a few months into my business and I was seeing success for the first time. I had my best month ever and I was flying high! And then I had my worst month ever.
I had a business coach at the time and on our group coaching call, I asked her why she thought I’d seen this huge swing. She asked me, “How much marketing were you doing during …
I like to hang out with smart people.
In my nearly eight years in business, I’ve gotten in the habit of intentionally surrounding myself with smart people, online and off, through programs, masterminds, online forums and groups, and even the occasional coffee chat. In fact, if I can help it, I never want to be the “smartest person in the room” on any given subject (unless I’m the one teaching).
I learned that a long time ago in peer writing groups; if I was in a group with writers who were all …
Ten years ago, I was unemployed, afraid, and totally uncertain about my future.
In January 2009, I was laid off from my job as the editor of several city travel guide magazines.
It was a huge shock. I had just won a company-wide award for “best publication.” I had just had a big meeting with the CEO, talking about my ideas for the future of my accounts. I had just gotten great reviews from my manager and from my clients. The company had just moved into a big, beautiful new office space …
At an event I attended recently, Greg Hickman shared what he called a Growth Ladder. It’s basically a chart of the problems, areas of focus, and team size for businesses at different levels.
What I found most interesting about this chart was seeing how certain marketing services fit in at different levels of business. So often, I see businesses trying to jump ahead in complexity in their marketing efforts unnecessarily.
For example, I was working with a new business recently on their home page copy, and the first and largest call …