Trend: Get in the Room Where it Happens

I like to hang out with smart people.

In my nearly eight years in business, I’ve gotten in the habit of intentionally surrounding myself with smart people, online and off, through programs, masterminds, online forums and groups, and even the occasional coffee chat. In fact, if I can help it, I never want to be the “smartest person in the room” on any given subject (unless I’m the one teaching).

I learned that a long time ago in peer writing groups; if I was in a group with writers who were all …

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In the Past 10 Years…

Ten years ago, I was unemployed, afraid, and totally uncertain about my future.

In January 2009, I was laid off from my job as the editor of several city travel guide magazines.

It was a huge shock. I had just won a company-wide award for “best publication.” I had just had a big meeting with the CEO, talking about my ideas for the future of my accounts. I had just gotten great reviews from my manager and from my clients. The company had just moved into a big, beautiful new office space …

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Content Considerations for Each Stage of Business

At an event I attended recently, Greg Hickman shared what he called a Growth Ladder. It’s basically a chart of the problems, areas of focus, and team size for businesses at different levels.

What I found most interesting about this chart was seeing how certain marketing services fit in at different levels of business. So often, I see businesses trying to jump ahead in complexity in their marketing efforts unnecessarily.

For example, I was working with a new business recently on their home page copy, and the first and largest call …

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Waiting to Hire a Copywriter Could Cost You BIG TIME

I’m not going to lie: This is a self-serving blog post.

It started because a couple of weeks ago, I was ranting on our team slack channel about people who wait until the last minute to reach out to hire us for launch copy or website copy or whatever.

And honestly, at first, I was just ranting; but then my team started weighing in and we started realizing…

Waiting until the last minute to plan your launch, to create your copy, to reach out and hire a copywriter can actually cost you …

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