Content Considerations for Each Stage of Business

At an event I attended recently, Greg Hickman shared what he called a Growth Ladder. It’s basically a chart of the problems, areas of focus, and team size for businesses at different levels.

What I found most interesting about this chart was seeing how certain marketing services fit in at different levels of business. So often, I see businesses trying to jump ahead in complexity in their marketing efforts unnecessarily.

For example, I was working with a new business recently on their home page copy, and the first and largest call …

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Waiting to Hire a Copywriter Could Cost You BIG TIME

I’m not going to lie: This is a self-serving blog post.

It started because a couple of weeks ago, I was ranting on our team slack channel about people who wait until the last minute to reach out to hire us for launch copy or website copy or whatever.

And honestly, at first, I was just ranting; but then my team started weighing in and we started realizing…

Waiting until the last minute to plan your launch, to create your copy, to reach out and hire a copywriter can actually cost you …

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Are You Leading or Following with Your Marketing?

I’ve been hearing whispers lately in the internet marketing space…

People don’t want to say it out loud, but they’re whispering to each other that their launches aren’t going as well as they’d planned… Their webinars aren’t converting the way they used to… Their ad costs have gone way up and conversion rates have gone down…

In short, what used to work for them in their content marketing isn’t working any more — or, isn’t working the way it used to.

Beneath those whispers, there’s a fear that somehow the well is drying up. …

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Would Your Marketing Survive Without Online Ads?

A while back, I wrote an article asking what would we do in business and marketing if everyone abandoned Facebook. That eventuality didn’t pan out, but at the time, it seemed a possibility.

Now, an article from BoingBoing about the prevalence of ad blockers compels me to ask: what would you do in your business without online advertising?

Advertising itself is never going away. If the popularity of ad blockers means the eventual downfall of online display ads (which I don’t believe it necessarily does), some new medium will rise …

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