Are You Leading or Following with Your Marketing?

I’ve been hearing whispers lately in the internet marketing space…

People don’t want to say it out loud, but they’re whispering to each other that their launches aren’t going as well as they’d planned… Their webinars aren’t converting the way they used to… Their ad costs have gone way up and conversion rates have gone down…

In short, what used to work for them in their content marketing isn’t working any more — or, isn’t working the way it used to.

Beneath those whispers, there’s a fear that somehow the well is drying up. …

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Would Your Marketing Survive Without Online Ads?

A while back, I wrote an article asking what would we do in business and marketing if everyone abandoned Facebook. That eventuality didn’t pan out, but at the time, it seemed a possibility.

Now, an article from BoingBoing about the prevalence of ad blockers compels me to ask: what would you do in your business without online advertising?

Advertising itself is never going away. If the popularity of ad blockers means the eventual downfall of online display ads (which I don’t believe it necessarily does), some new medium will rise …

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How Do You Get to Red Rocks?

photo credit: Nicki Bult Lamprecht

There’s an old joke…

A tourist in New York stops a guy on the street and says, “Hey, how do you get to Carnegie Hall?”

And the guy replies, “Practice, practice, practice…”

Last week I got to perform on stage at Red Rocks Amphitheater, to a crowd of somewhere in the neighborhood of 6,000 people.

Well, me — and 300 of my closest friends. …

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How Much Traffic Does Your Business REALLY Need?

Over the last two weeks, I’ve had two calls with two different people — who have totally different business models — both of whom seemed to be looking for permission NOT to have an email list or do a lot of promotion/drive a lot of traffic to their websites.

One needs to drive a lot of traffic, but doesn’t need an email list. The other doesn’t need a lot of traffic right now, but I recommended she start building an email list to use in the future.

It’s a question of business …

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