Over the last two weeks, I’ve had two calls with two different people — who have totally different business models — both of whom seemed to be looking for permission NOT to have an email list or do a lot of promotion/drive a lot of traffic to their websites.
One needs to drive a lot of traffic, but doesn’t need an email list. The other doesn’t need a lot of traffic right now, but I recommended she start building an email list to use in the future.
It’s a question of business …
They say that relationships start to wane at around the seven-year mark.
There’s actual empirical data that shows that, over the last century or so, the median duration of a marriage was around seven years. There was even a short-lived political platform that suggested that marriages should last only seven years by default and that couples should have to renew their vows every seven years to continue.
So maybe it makes sense that I notice that business owners tend to get that seven-year itch, too.
(Because what is a business if not a …
I was discussing my numbers with my accountant recently, and she noted that I don’t spend a lot of money on marketing. “If I could figure out where to spend money that would consistently send good leads my way, I would throw money at it,” I told her. Most of our business comes from referrals, which is amazing, but not very predictable; another good chunk comes from SEO, people searching and finding us via Google, but again, it’s not as predictable as I’d like. I’ve experimented with several other marketing …
Let’s play a game.
Imagine you’re in a position to hire your dream content team to outsource some or all of your content marketing…
Who do you hire?
OK, I don’t mean the person, necessarily, but what are the roles you need to hire?
The answer is… it depends! It depends on what you need and the skills of the people you hire. But I thought it would be helpful to talk about some of the roles you might want to …