Who Do You Need on Your Content Team?

Let’s play a game.

Imagine you’re in a position to hire your dream content team to outsource some or all of your content marketing…

Who do you hire?

OK, I don’t mean the person, necessarily, but what are the roles you need to hire?

The answer is… it depends!  It depends on what you need and the skills of the people you hire. But I thought it would be helpful to talk about some of the roles you might want to …

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When is it Time to Outsource Your Content?

It took me, literally, years to decide to hire a cleaning service for my home.

I felt guilty about it for a whole host of reasons. I thought, “I’m home literally all day, every day. Why can’t I get this done?”

But the truth was, I was struggling to run a business, run a household, and raise a child all at once. (IMAGINE THAT!) I didn’t expect my husband to come home from work every day and just do chores, but I was expecting it of myself. (To be clear, he didn’t expect that …

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How Do You Want to Lead?

I’m not particularly woo. But I do believe that when the universe sends you a message, you should try to listen.

An example: When I was going through a rough quarter-life crisis while living in Southern California, I went to our apartment pool, and I was feeling super self conscious about how my body looked in my bathing suit. I was worried about my pale skin, my belly that wasn’t bikini ready, my thick thighs.

And then this man walked into the pool area, sat down on a deck chair, and took off …

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