Think about the transformation you offer your clients. How do you get them from bad to good, or from good to amazing? Blog about your most amazing transformation story.
Too often when we’re writing blogs or sales copy, we focus on the nitty gritty details of what we do—the program lasts six weeks; it’s 13 by 19 inches; it comes in purple and green; it’s $29.95.
But we as consumers spend money because we want to change something. The transformation you offer is the base of your business. (Tweet that!)
So what’s your biggest, BEST transformation story? Write about it. And when you do, share a link here.