What’s one tough question you could ask your ideal client/reader today? Write a blog post inviting your reader to examine that tough question—and phrase it so that the answer will lead them to feel they want/need your product or service EVEN MORE.
Often, leading your client to think about the worst possible outcome they are experiencing or could experience if they don’t work with you can make them much more receptive to engaging (and paying for) your service. The more you open them up on this, the more they will want to work with you and be willing to pay your price.
Some questions to think about as you craft one that’s specific to your business and client:
- What isn’t working?
- Where do you want to be?
- How much money are you losing?
- How much time are you wasting?
- How is this impacting you/your business/your loved ones?
Be sure to craft the question so that the answer is CLEARLY that they should work with you. Not sure how to do that? Leave a comment below and let’s blogstorm.